Looking for the most up to date information in eCommerce digital marketing? We’ve got your back. Check out this week’s roundup of internet marketing news.

Vast majority of Amazon advertisers plan to spend more on ads again this year

In this article by Search Engine Land, author Ginny Marvin outlines the recent trend of digital advertisers increasing ad spend on Amazon. With a serious expectation for growth, Marvin explains that this is “in line with the trends (they) saw forming from (their) last survey of Amazon advertisers.” Read more about the potential for growth here.

How to Use Location Data to Outsmart Competitors and Win Market Shares

Have you ever considered using location-based data to acquire more customers and take your eCommerce business the next level? In this article by Search Engine Journal, you’ll find all the details about what location-based marketing is and how it can prove to be useful in your eCommerce marketing efforts. Find out more here.

Offer a Content Upgrade and See Conversion Rates Rise

The right kind of content can often prove to be the key to success in your eCommerce business. Upgrading your content, also known as bonus content, can bring the right kind of results to drive more revenue and help your conversion rates climb. In this article published by Content Marketing Institute, you’ll find all the information you’ll need on best practices for upgrading your content. Check it out here.

Google Search Console has New Tools to Help with Site Moves

Stay up to date on the latest changes and upgrades with Google. Search Engine Journal explains that “Google is rolling out new features for Search Console’s change of address tool to further assist users with changing domains.” Read more here and find out how this could affect you and your business.

5 Strategic Must-Haves to Diversify Your Digital Marketing

In order to effectively stay ahead of the game in the world of digital marketing, it is imperative that you stay aware of new and industry developing techniques and tools. Round out your strategy and equip yourself with everything you need to succeed. Check out these strategic strategies from Search Engine Journal here and get ready to diversify your digital marketing.

Tips for Easier PPC Analysis

Completing analysis tasks can definitely prove to be overwhelming- going in with a detailed game plan of how to get everything taken care of is key to your success. In this article published by PPC Analysis, you’ll find step by step instructions, insightful advice, and what tools you can implement to effectively and efficiently take care of your PPC analysis. Read more here.

6 Keyword Research Tools to Improve your SEO in 2020 and Beyond

Establishing and implementing the right kind of SEO and the best keywords for your eCommerce business can be the key to your success. In this post published by Social Media Today, you’ll find a guide to the best tools to use for your keyword research, and how these tools can best help you to acquire better rankings and find more success to make 2020 your best year yet. Read more here!

9 Reasons to Use Instagram for Business

Kristi Kellog with Search Engine Journal explains that there are “more than 25 million Instagram business accounts and more than $7 billion spent on Instagram advertising last year”. This is a clear indicator that Instagram is a channel worthy of your time and marketing effort, and could prove to bring a significant amount of success. Learn more about how to make the most out of Instagram for your eCommerce business here.

Content Strategy: The Ultimate Guide to Preparation, Production, Publication, and Promotion

Creating quality content that both engages and drives your customer to action can prove to be a difficult task. This post published by A Better Lemonade Stand provides tips on how to create the best marketing strategy for your business to both engage customers and drive in success. Read more here and build your marketing strategy!

Instagram Hashtags: How to find the most popular hashtags and connect with new followers

Many people have found Instagram to be a helpful tool in growing their business, and utilizing this social media giant can prove to be extremely beneficial for your eCommerce company. In this blog post published by Shopify, you’ll find tips on how to find the best hashtags for your company and product, as well as guidance on how to best use it to drive more business and success. Learn more here.

US eCommerce Sales grow 14.9% in 2019

Looking for the most up to date information on eCommerce growth and progression last year? In this article published by Digital Commerce 360, you will find all of the details for online spending in digital commerce, as well as year by year growth comparison in the retail market. Read more here and find out how this affects you.

The Best Amazon PPC Strategy in 2020

If you are utilizing Amazon for your eCommerce business, it is important to keep in mind that your marketing strategy has to be tailored specifically to the site. With an everchanging and evolving platform, creating a specific strategy will prove to be extremely beneficial to the success of your business. Check out this post by Evolved Commerce to learn more!

How Digital Commerce Marketing is Reshaping Search, Marketplaces and Social Media

Over time, we have found that digital commerce is making a world of difference in current digital marketplaces. In this article published by Marketing Land, you’ll find insightful details and information about how the influence of digital commerce marketing has changed the experience for both the business owner and the consumer, as well as what marketing methods you should be focusing on. Learn more here.