If you’re new to SEO and paid search for e-commerce businesses, you might have heard a lot of new acronyms. One very important one to know is PPC and how to utilize it. In this post, we’ll talk about the definition of PPC, how it works, and the top PPC platforms. That way, you can make better decisions about the PPC platforms you’ll be utilizing, going forward.

What Is PPC?

PPC, also known as pay-per-click or search engine marketing, is a form of online advertising marketers use to bid on keywords to have their ads presented to a specific audience, platform, or keyword search. Advertisers only accrue costs when their ads are clicked on, which is one of the main reasons we love doing PPC for our e-commerce clients.

PPC Basics

PPC can help you increase sales, generate leads, and increase brand awareness. How? These ads are extremely relevant because end-users are searching for a specific product, service, or information, and your ad is triggered because it meets certain criteria. 

For example, if you are looking for the perfect “black dress”, an advertiser can indicate they would like their ads to be shown for these specific search queries.



This form of advertising is highly effective when implemented properly and can help your brand be front and center to your prime marketing audience. 

Top PPC Platforms


Google Ads is the largest PPC platform; it includes Google search, search partner sites, display network sites, and Google shopping. Google Ads is a platform that can be accessed and utilized from small to enterprise sites. 

Microsoft Ads

Microsoft’s search engine — Bing — is an alternative to Google Search. Bing is the default search engine for all Microsoft products and utilizes Search Partners as well. According to Microsoft Advertising, Bing has 137 million unique desktop searchers on its network.

As you dive into PPC and implement a few strategies for your e-commerce business, we hope this guide will help you on your way to finding the best platforms and places for your ads. If you are still looking for some help with your PPC, schedule a free consultation with us today, and let’s see what we can do for your business!

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