You might be wondering, what is a paid search ad extension? Put simply, it’s a tool that can help you put your e-commerce paid search budget to better use. They do this by easily increasing your rankings. Extensions mean that Google can create more ads in different formats. In this piece, I’ll talk more about how the different extensions work, and how to choose the best ones for your e-commerce business.

Understanding Ad Extensions

Location Extensions: This type of extension allows you to generate foot traffic to your business and can indicate to users where they can locate your business. 

Call Extensions: This type of extension encourages customers to call you directly. You can use this extension in two forms: your phone number and a call button. 

Sitelink Extensions: Sitelinks allow you to match your landing pages to user intent. You can display deep links to specific pages across your website. 

Price Extensions: Consumers want to know what a product is going to cost them upfront. Price extensions can display product costs directly in your ad. 

App Extensions: Google app extensions encourage users to download your app; they are shown on mobile searches. 

Callout Extensions: This type of extension is typically a 25-character snip of text describing the most valuable qualities of your product or service. 

Structured Snippets: This type of extension shines a light on the specific information you want end users to know about a product or service you offer.

Lead Form Extensions: This type of extension allows users to contact your business directly on your ad. 

Affiliate Location Extensions: This type of extension directs end users to other locations that sell your product. 

Promotion Extensions: You can select a specific date range, day, hour or event to toggle on a promotion extension that highlights your best deal.

Hopefully, this little crash course in paid search ad extensions can help you increase your rankings over time. If you are looking for some help with your PPC, let’s talk. Schedule a free consultation with us today and let’s see what we can do for your business!

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