What Are the Different Types of Links You Should Build For Your E-commerce Business?

So you’re curious about link types that you can use for ecommerce search engine optimization. We get it. Having a large number of high-quality links can really make or break your rankings. However, you can’t just throw links in at random, you need a strategy, and you need to understand how each link can help you. In this post, we’ll talk more about link types and how to best use them.

What Are the Different Types of Links?

Understanding the different kinds of links there are is just as important as understanding the role that they play in your SEO strategy. What are the main kinds of links and what role do they play on your site? It’s not as complicated as you might think, but as we mentioned, it can have a big impact.

Internal Links

Internal links are links that connect pages from the same domain. A significant amount of links directed to one page in particular on your website sends Google a message that the content on that page is important, which is very important information for Google to have.  For e-commerce businesses, you will naturally have internal links from your main navigation and category pages. You can also build internal links from a “related products” feed that displays on each product page and through blog content.

External links

These are links that point from one website to another. Look at these as reputation points and votes of confidence. When Google sees external links pointing back to your website, it sees that you are real and credible.

Followed Links

Essentially, follow links show equity and reliability. Just as external links act as votes for your website, follow links have the same effect, giving your site more credibility that reflects on search engine results.

No-Followed Links

Just as it sounds, a no-follow link communicates to search engines not to follow the link. For search engine purposes, it can be helpful to make some links no-follow links and effectively remove your “vote”. It’s normal for a website to have a healthy balance of no-followed and followed backlinks.

What is a Link Profile?

All of the links found on your site make up what is referred to as a link profile. Consider it your website’s link fingerprint. A good link profile has clean links, nothing that comes across as too spammy or forced/manipulated. Your link profile can vary widely depending on the age of your site, what industry you’re in, the quality of your links, etc.

Properly using external, followed, and no-followed links can make a huge difference when done strategically. With this knowledge, you’ll be well on your way to helping your e-commerce business grow. If you still feel like you could use some help, set up a consultation with our team to see if we’d be a good fit for each other. We’d love to help you grow your e-commerce business.

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Looking for more link building tips to help you grow your e-commerce business? Check out these posts:






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