Looking for the most up to date information in the world of e-commerce and digital marketing? Take a look at some of the latest internet marketing news from this last week!
Historically, Google has included featured snippets, as well as the web site with the same URL, in their main web search results. This Search Engine Roundtable article explains that, after various testing, Google has elected to remove this feature in an effort to clean up search results. Google’s Danny Sullivan tweeted the following on January 22: “If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show.” This is important because it will greatly affect how we move forward and change strategy with SEO. You can read the post here.
Over the past couple of weeks, we’ve received ad policy updates from Facebook, Twitter, and YouTube. This post from Marketing Land lays out the details of these updates, including how Facebook has started cracking down on manipulated media and implemented features to create better ad placement. Twitter has elected to remove its Audience Insights tab, as well as implementing a research hub with information for topics such as data integration and analysis. Additionally, there are additional enforcements added to YouTube’s kids’ content guidelines. You can read the post here.
Do you ever find yourself wondering what the best way is to go about playing Google’s game to get the best results for your eCommerce business? In the ever-changing world of internet marketing, it is important to know the ins and outs of one of the biggest players in the game. This article by Moz provides tips on how to approach the different rules and regulations that Google has in place and shows how you can use it to your advantage and get the results you want. You can read the post here.
Product category pages are just one of the tools that eCommerce businesses use to help customers filter down what products they are looking for. In this post from Search Engine Land, we receive valuable insight from business tycoons Aleyda Solis and Arsen Rabinovich on how to get the most out of your category pages. This important information will prove to be extremely helpful in taking your product category pages to the next level. You can read the post here.
Looking for the best ways to create your Instagram ads? This post by Wordstream outlines specific strategies on how to up your Instagram ad game specifically using the carousel ad function. It includes proven guidelines on how to create the most effective ad based on past success rate testing, so you can be confident that this will bring the results you’re looking for. This is important because you want to make sure you are using Instagram to its fullest potential, and implementing carousel ads will give you the opportunity to highlight more products and reach more customers. You can read the post here.
Are you getting the results you’re looking for with your email marketing? So much of your potential success in your email campaigns lies in your subject lines. This article, published by Digital Marketer, outlines some of the most successful subject lines from 2019 and breaks down why they were so effective in bringing desired results. They also provide plenty of tips and tricks on how to create the most results-driven subject lines to best speak to your client-base. You can read the post here.
In an effort to simplify our online shopping experience, Google has implemented an easier way for consumers to browse different options for clothing and apparel. They have done this in an attempt to streamline the user’s experience and present them with more options. You are able to see various options for the item you are searching for, as well as the ability to filter by size and style, and the ability to see various photos of the products. It’s crucial that you understand the best ways to showcase your brand on Google as a retailer, and this could be the perfect way to optimize your product listings on Google. You can read the post here.