Keyword Usage The first element that you need to be aware of is keyword usage. Although using your targeted keywords does not help improve your search engine rankings, using the right keywords in your descriptions can be incredibly helpful in drawing the eye to your listing. When a potential customer keys in a search query into Google, if the query is found in your description it will be bolded. In the image below, I did a search for Utah Jazz and as you can see, the top three sites all have the keyword Utah Jazz in their meta description and when it is bold, it does draw the eye. I promise!
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