Google Joins Twitter, Facebook With App Install Ads Launch

Google Joins Twitter, Facebook With App Install Ads Launch

App install advertisements are spreading faster than a high school rumor across the online marketing landscape. And why wouldn’t they be? Mobile apps are still hot, and as long as the Kim Kardashian games of the world keep raking in bank, their popularity will only grow. First Facebook, then Twitter, and now Google is entering the space with its roll-out of app install ads within search results and on YouTube.

All of this spells even more avenues of mobile app monetization than ever before. Android and iOS developers are all welcome on Google’s new ad platform. However, Android app advertisers will have the luxury of automatic conversion tracking within AdWords.

For a recent launch, Google is already boasting over a dozen success stories on the site, with a range of app categories from games to education. Below you’ll find a preview of how the app ads will sit on the Google search page.


Two Current Options To Generate App Installs

Now that Google has arrived, it bolsters the lower-budget app install strategies that app advertisers and publishers can undertake.

Essentially, there is a low-budget approach and medium-to-high-budget approach to increasing both initial and quality app installs.

Low-Budget Approach

Facebook, Twitter, and now Google all offer platforms that, for a relatively low investment, app advertisers can utilize to gain installs on their apps and begin to generate revenue. This low-budget approach is fantastic for new application releases without an initial user base.

Another benefit is the user-friendly aspect of setting up and carrying out these advertisements. Anyone that has set up a Facebook sponsored post or Twitter sponsored Tweet should be able to navigate the set-up process with relative ease.

Medium-to-High-Budget Approach

If you have a proven app concept and a bit of change jingling in your pockets, then it’s wise to move to app recommendation platforms. These recommendation platform firms have built up entire networks of mobile publishers who are waiting to show your app to their users. youAPPi is one such firm, which even goes as far to use “smartAPP” technology to recommend apps to individual users based on their content consumption habits.

Obviously, this approach will give app advertisers more relevant installs, leading to higher usage rates, and greater revenue.

Who will enter the mobile app ad world next? Only time will tell. What we do know is the market is continuing to bloom, and most likely won’t be going anywhere anytime soon.

About Laurel Teuscher

Laurel is a member of the executive team at Stryde. She found her passion in digital marketing and loves to talk about it all day. When she decides that she's had enough of work, she's usually working through her stack of books, preferably next to a pool or beach (in her native California) or traveling to far off places and posting her adventures (and the food she finds) to her Instagram.

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