If you are a business who relies solely on local foot traffic coming in the door and purchasing a product or service from you, then it is vital to get your business online, get your maps listings set up & optimized, and take the necessary steps to begin building/gaining authority. The problem is, this is often times easier said than done
In my post today, I am going to be discussing four ways for you to start building that authority for your local business. Three of them aren’t going to be easy or in some cases, comfortable, but I can promise that if you do them, you will start to see the growth you are looking for. Lets get started!
Get Your Business Listed
The very first thing you need to go to start gaining web authority is to get your business listed in all of the local business directories. Some of the most well-known directories are FourSquare, Yelp, and Manta. The awesome thing about getting listed in these directories is that they not only help you establish yourself as an authority, but your potential customers already hang out there and will help to drive more foot traffic to your place of business. It’s a win-win!
Get Social With The Local Crowd
After you go through the process of setting up your business in all of the top business directories, the next thing you need to do is get social. Set up a Google+, Twitter, LinkedIn, and Facebook accounts (also set up your business pages on these networks) and start connecting with other locals who have the same interests as you. Reach out to them, talk to them, build relationships with them. This will not only help you build your business but also help with word of mouth marketing as you make these people your friends.
Network Your Heart Out
One of the worst things you can do is just sit around and wait for your customers to come to you. You need to get out of your office and network with like minded individuals. Attend chamber of commerce meetings and try to get out to other events. Networking often leads to new business and also leads to others linking to your business when they need to reference something that you’ve written about or offer to your customers.
You can also network virtually, similar to above (getting social), by reaching out to other website owners in your niche and building relationships with them. This kind of outreach might lead to guest blog post opportunities, potential joint venture opportunities, etc.
Lastly, spend some money placing ads that target individuals in your area. You can do this through Google AdWords, through Twitter, Facebook, LinkedIn, and you can even do some outreach to other websites that target similar customers in your area to get your business mentioned on their website or newsletter. A good example of this is a local plumber working a deal with a local electrician to advertise on each other’s sites. They are targeting the same people, but for different services.
I told you that three of the four were going to be hard to do
So what do you think? Do you have any other tips to help build your local authority and grow your business? If you do, please share in the comments section below.