5 Lesser-Known Content Discovery Tools

Buzzsumo What Buzzsumo Says:

BuzzSumo offers social insights for content marketers and SEO agencies. We help you identify content and outreach opportunities.”
From a User’s Perspective: buzzsumo top content Out of all these wonderful content discovery tools, Buzzsumo is my personal favorite. After about 5 minutes of poking around the application, I had to bookmark it. I think what makes it so great is it’s all encompassing features. Users can filter results by media type and even filter further by date. The sorting options are also plentiful: from total shares to shares on a specific social platform. Users are also able to see who else has shared the content and are just 3 clicks away from sharing it to their own social profiles. buzzsumo influencers   The Influencers tab is what put me over the moon about Buzzsumo. Just look at all of the rich information it provides on one simple search! The sort options here are also incredibly useful for whatever your specific query entails. Buzzsumo doesn’t just stop at creating amazing web applications, it forays into research as well. Last month, it’s analysis on over 100 million articles and what makes content go viral was featured on Inc. in the article 5 Proven Ways to Make Your Content Irresistibly Shareable.


What Flipboard says:
It’s a single place to discover, collect and share the news you care about. Add your favorite social networks, publications and blogs to stay connected to the topics and people closest to you.”

From a User’s Perspective:

flipboard home

Flipboard is very aesthetically pleasing and intuitive. Which makes it a great tool if you’re aiming to curate images or photos. It’s useful for seeing what content is ‘popular’ instead of just an RSS feed. As a complete application, it has a decidedly different feel than other web-based applications.

flipboard discover tab

However, if you’re looking for a greater volume of consumable content, it’s not quite as conducive. But, the discovery tab is fun and reminiscent of Pinterest’s layout. That’s a bonus if your already familiar with navigating Pinterest.


What iFlow says:

iFlow is all about delivering the content that matters to you right now, rather than just following the crowd. At the heart of iFlow are topic-based streams called flows that allow you to stay connected with the topics you care about on an ongoing basis.”

From a User’s Perspective:

iflow dashboardThere’s several useful features of iFlow. Users can completely customize their “flows” to see only the subjects they choose, tailored around their interests or expertise. It isn’t nearly as intuitive or physically appealing as Flipboard, but it allows for much greater customization and filtering options.


Setting up your own flows takes a bit of time and to remedy this iFlow has it’s own “Discover Flows” page. Here, you can subscribe to any and all of your interests to see relevant content at your leisure. It’s also completely synced with your own social media account (either Facebook or Twitter) and allows you to interact with your connections on both platforms through iFlow’s site.


What ContentGems Says:
The current process for content marketing is tedious and involves cobbling together multiple tools and manual activities. Our main goal at ContentGems is to reduce the friction involved in content marketing so that marketers and companies can focus their efforts on creating and curating valuable content for their prospects and customers.”
From a User’s Perspective:

contentgems dashboard

ContentGems offers a limited offering for it’s free use. In this free version, users can only have two interests monitored. However, the Pro and Business versions are not terribly expensive and give a wider variety of options for tracking and RSS feed integration.

sources contentgems

I like that ContentGems sends you daily content suggestions via email in addition to Twitter home timeline integration. It’s also useful that ContentGems goes beyond RSS feeds by allowing users to filter interests by popularity or relevancy.


What Dizkover Says:
Dizkover is your social Content Curation and Content Discovery platform. Users posts original content or anything from the web. Other members can vote, link related information, or leave comments about the content. Related information and opinions can be voted up or down. This way, users can easily discover interesting content.”
From a User’s Perspective: dizkover business   There are extremely varied users of Dizkover’s content curation and discovery platform. Which means that until you find the safety of your desired channel, you get inundated with irrelevant content. What sets Dizkover apart from other content discovery tools is that users can post their original content in addition to anything on the web. So,  your original content becomes treated just like anything else on the web and can be up-voted, similar to Reddit, to gain higher rankings in popularity. Using Dizkover, you can sort content by popularity, the number of comments, and date. That concludes this list! What are some of your go-to’s for interesting content?]]>

Laurel is a member of the executive team at Stryde. She's been doing digital marketing for businesses for 10 years. Two years ago, she started set up her own ecommerce business selling baby gowns and knows the struggles of a small business owner. She loves talking about digital marketing, content, SEO, and conversion rate optimization.

2 Responses

  1. Hi Emily. This is a great list of tools. You can also include DrumUp (www.drumup.io). It is an amazing content discovery tool which also schedules posts for posting on social media accounts. Give it a whirl!

  2. Great tools, Emily, thx a lot for sharing. Flipboard is my prefered publishing tool but after the merger with Zite, it’s also great for research. Cu on the web 🙂 – Chris

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