There is a lot of debate in the SEO world about whether buying your way into paid directories is a safe and effective link building strategy. In my opinion, you should be purchasing a handful of these types of links, but not all of them. We will get more into which ones in a few minutes.
Matt Cutts has confirmed that purchasing links from paid directories is fine as long as the directory is human edited and that the sites submitted go through a review process. Here’s a video where he talks about this.
So, now that we’ve got that out of the way, lets talk about the paid directories that you should be getting links from.
As I said above, submitting to a few, high quality, paid directories can be very beneficial for your website. Any time I consult with a business owner looking to get started with SEO, there are four directories I always recommend submitting to and paying a fee for. These four sites not only help you build website authority, but can drive some referral traffic and there is nothing I love more than a site that helps my SEO and send me qualified traffic. So here are the four paid directories I recommend:
Yahoo Directory – $299 annual fee
Best of The Web – $149.95 annual fee or $299 one time fee
Business.com – $299 annual fee
Joe Ant – $39.99 one time fee
In addition to traditional paid directories that anyone in any vertical can submit to, I will also recommend to pay to get into some niche directories. You need to be extremely careful here because there are plenty of low quality niche directories that would love to take your money. I recommend you qualify each opportunity by following this guide put together by Outspoken Media.
I hope that this has helped you identify some paid directories to submit your website to. If you have any questions or any recommendations of other paid directories that you feel are high quality, please feel free to share in the comments section below.