sites with great content a better shot at ranking above sites that have content that is not as great but did a better job with SEO. What should I do to keep my website out of Panda’s cross hairs? Google is pretty tight lipped about this but the two engineers at the heart of Panda, Matt Cutts and Amit Singhal gave some good advice in an interview with Wired.

  1. Write high quality, unique content & stay away from duplicate content.
  2. Keep advertisements to a minimum & keep them toward the bottom of the page.
  3. Make sure the page content (and title tag) matches the search queries a page does well for.
  4. Eliminate unnatural language on a page including overuse of a word (keyword stuffing).
  5. Little to no boilerplate or repetitive content.
  6. Lower bounce rates keeping visitors on your site.
  7. Improve returning visitor rate
  8. High click through % from Google results pages.
  9. High quality inbound links to a page or site.
  10. Mentions or links from social media and from other sites.
If you think your website has been affected by the Panda algorithm update and need help with a site analysis or online marketing services, please feel free to contact us today.]]>