Let’s face it, the search engine spiders (aka Googlebot and Bingbot) aren’t as sophisticated as they think they are or as they should be. The only way for them to truly know what a web page is about is for you to tell them… better yet, for you to scream at them! Unfortunately, many business owners and webmasters might not know this, especially those who are wearing multiple hats within their organizations. In my post today, I want it to be crystal clear to business owners and webmasters exactly what you need to do to scream “my site is about [insert topic here]” to the search engines. These SEO tweaks will help each of your pages become more relevant for keyword sets or themes and ultimately help them begin to gain visibility in the search engines. Let’s dive in!
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