In order to build an effective ecommerce business, organizations require a tech stack that seamlessly grows alongside your business in real-time. Investing in effective technology solutions will help you close the reporting loop that will offer you reliable information from which you can scale your business effectively. 

This ecommerce tech stack will help you refine your budget, optimize your marketing funnels, and will help you get in front of high-converting prospects. All of the data collected helps you visualize your customers’ buying journey. Using historical data alongside real-time analytics, you can see where your business is finding success and where you are running into roadblocks. 

In this article, we will cover what technology solutions will help you find and grow lifetime value customers and will help you optimize for ROI and ROAS. I think it’s worthy to note that if you engage with Stryde for digital marketing services, we pay for and deploy a lot of these tools on your behalf, so that’s a plus!

Let’s dive in and learn more… 

google tools

Google Analytics

Cost: Free

Google’s free Analytics platform provides a variety of benefits and insights that can greatly benefit your business:

Long-Term Performance Tracking

Depending on when you implemented the tracking code on your website, you will be able to customize current campaigns based on historical data. You will be able to track metrics that had positive or negative changes over time, and you will be able to track seasonal revenue trends. 

Audience Targeting 

Google Analytics allows you to group end-users based on their activity on your website. You can group individuals who visited a product page and did not make a purchase, you can group users who abandoned items in their cart, and you can group users by demographic and geographic information.

Acquisition Data

Your business can benefit from the knowledge of understanding how visitors find your website. You will be able to distinguish whether they found you organically through search engine optimization, through paid ads, direct search, or through website referrals. 

Campaign Performance Tracking 

You will be able to track current and previous campaigns performance through traffic metrics, conversion metrics and behavioral metrics. Understanding revenue generation, traffic acquisition and demographics will help you construct future campaigns that increase your ROI. 

You can learn more about Google Analytics and start tracking your website visitors by clicking here.

Google Search Console

Cost: Free

Search Console provides a holistic review of the health and performance of your website. You will be able to review:

Crawl Data: The Crawl Report will detail what pages are being crawled by Google Search Bots.

Indexing: The Indexing Report will identify any pages that return an indexing error, and will allow you to submit pages to be reindexed if it is new or updated content. 

Organic Traffic Insight: Review how frequently your site shows up in search engine result pages, what search queries your site shows for and how often an end-user clicks through to your site on those search queries. 

URL Inspection: URL reports will identify if there are any errors in the code, any usability errors, and whether there are any canonical errors.

Core Web Vitals: Report on how well your pages perform using real end-users.

Backlinks: Report detailing all of the sites that link back to your site.

You can learn more about Google Search Console and start improving your search engine optimization by clicking here.

Google Optimize

Cost: Free

Google Optimize lets you perform small A/B tests that allow you to see what type of content and design is most conducive to a positive end-user experience. You can test the following items:

  • Color changes – Different colored buttons and texts. 
  • New Images
  • CTA text variations
  • Navigation adjustments
  • Page redesigns
  • Animations
  • Reordering page content

You can learn more about Google Optimize and start improving your conversion rates by clicking here.

Google Tag Manager

Cost: Free

Google Tag Manager (GTM) allows you to add global site tags and configure tags on your website instantly all in one interface. This management tool allows you to gather significant insight including:

All of Your Tags in One Place

In one dashboard, you will be able to quickly deploy tracking codes throughout your website. Forget editing code individually on your web pages, GTM makes it easy to deploy and control all of your codes in one place.

Track Form Fills 

Form fills are important to track. Whether the form is for an email subscription, a questionnaire, registering for an event or a contact us to learn more form, they provide your business with valuable information to follow up on.  GTM makes it possible to track each form fill correctly using predetermined directions. 

Track Scrolling 

GTM allows you to add tags that will track how an end-user scrolls through your website. This knowledge will help you identify what parts of your site are compelling and what parts lead to inactivity. You will be able to organize your website to improve end-user experience. 

Track Links

Understanding where your end users click on your website will allow you to organize your site to increase click traffic. 

You can learn more about Google Tag Manager and get started by clicking here.

website tools

Shopify

Cost: Starts at $29 per month

If you’re just starting out, Shopify should be the very first tool on your list as you’ll need a website before starting to sell your product. Shopify makes it incredibly easy to get a web store up and selling products in no time. Their free and premium theme library makes it affordable for any business of any size to have a beautiful e-commerce website and their vast library of free and paid apps makes it a breeze to customize your store, market, and grow.

You can learn more about Shopify and start selling online by clicking here.

Triple Whale Pixel

Cost: Starts at $300 per month

This tracking tool allows you to save time and simplify how you integrate your ecommerce and marketing data from all of your tools. This platform allows you to track all of your data with a server-side pixel, and use AI to reduce reporting errors across all of your tools. The server-side pixel allows you to show the actual return on ad spend (ROAS) get better targeting for your paid media campaigns, which in turn, helps improve your ROI on dollars invested.

You can learn more about Triple Whale and start improving your data and attribution by clicking here. Use the code stryde at checkout for 15% off your monthly subscription.

Ampry

Cost: Starts at $499 per month

Ampry allows you to create an onsite experience that is highly customized to show the right message, to the right customer, at the right time. You will be able to personalize your end-users experience so they are more likely to convert. They do this through email collection pop-ups and something that no one else offers… abandoned cart/checkout pop-ups. They split test messaging, offers, imagery, etc. to drive the highest conversion rates possible.

You can learn more about Ampry and start recovering lost sales by clicking here.

Route

Cost: Free

Route helps businesses through both domestic and abroad shipping challenges. First, they offer a shipping protection service that you can bolt on to your e-commerce business for customers to opt in to and protect their packages. There is absolutely no cost to the business as all costs are passed on to your customers when they opt-in. Second, when your customers download the Route app, you will be able to send push notifications to them with live updates on where their package is and when they can expect to see the package at their door. This continuous communication creates trust with your customers that your store is committed to a positive experience from the minute they land on your site till the moment they have your product in their hand. 

You can learn more about Route and start protecting your orders by clicking here.

seo tools

SEMRush

Cost: Starts at $119 (this is included in Stryde SEO retainer)

SEMRush provides businesses an in-depth look at how visible their site is on the web and what keywords are driving traffic to their site. You will be able to directly assess what keywords your competitors are ranking for and you can track keyword growth over time. This information will directly influence your content strategy, paid search campaign keywords, and your site architecture. 

You can learn more about SEMRush and start tracking your keyword growth by clicking here.

Deep Crawl

Cost: Starts at $99 (this is included in Stryde SEO retainer)

Deep Crawl allows you to run multiple crawls at the same time. This tool allows you to save time, pre-scheduled crawls set at your desired frequency, and over time you will build an archive of crawls that you can refer back to for more insights. 

You can learn more about Deep Crawl and start uncovering technical SEO issues by clicking here.

Ahrefs

Cost: Starts at $99 (this is included in Stryde SEO retainer)

Ahrefs offers tools that help with link building, keyword research, rank tracking, and competitor analysis. 

Keyword Research: You are able to search several different search engines to identify keywords that generate more traffic to your website. 

Backlink Analysis

Backlinks improve a website’s visibility and domain authority. Ahrefs allows you to identify who is linking back to your site, whether those links are spam or genuine, and what your competitor’s backlink profile looks like. 

Site Audit 

Ahrefs tools will crawl your website and identify whether there are any errors with links and keywords. 

You can learn more about Ahrefs and start a backlink analysis by clicking here.

paid media tools

Joot

Cost: Starts at $99 (this is included in Stryde paid media retainer)

Ecommerce stores running paid media campaigns on Facebook or Instagram can promote stronger creative by leveraging Joot. This tool analyzes you and your competitor’s creative and by using AI-powered technology can predict which of your assets will perform the best with your paid campaigns. It can also help you understand what creative you need to create for your ads to skyrocket your return on ad spend.

You can learn more about Joot and start analyzing your creative by clicking here.

Billo

Cost: Starts at $59 (this is included in Stryde creative retainer)

Ecommerce stores can generate high-quality video content with ease using Billo. This tool allows organizations to create tasks and have video creators bid on your project. Once you select the content creator of your choice, you will be able to ship your product to their door and get high-quality footage showcasing your solutions in return. 

This simple tool allows you to create video content that will help increase your return on investment.

You can learn more about Billo and start producing your first video by clicking here.

Canva

Cost: Free version available. Pro version starts at $10 (this is included in Stryde creative retainer)

Canva is a photo-editing platform that offers thousands of templates for social media platforms that are pre-formatted to the appropriate dimensions. This simple tool allows you to create compelling Facebook, Twitter and Instagram posts with the help of animations, photos, fonts and unique graphics that can help you generate interaction with your audience. 

Brands can create a custom profile that contains pre-designed and pre-sized templates that only require the addition of your logo. This will help create a cohesive and consistent brand image across all of your social profiles. 

You can learn more about Canva and start creating your graphics by clicking here.

email marketing tools

Klaviyo

Cost: Free up to 250 subscribers. Starts at $20 after that

Email marketing allows a business to develop brand awareness, credibility, and trust. Through carefully curated messages, you can generate leads and increase website traffic. Klaviyo is an excellent email marketing tool that can help you build email funnels that are personalized and implement email subscription pop-ups on your website. 

Benefits:

Complete Control: You own your email list, so all sales generated through this channel will come back to you. You also have complete creative control of messages and design.

Low-Cost Marketing: In comparison to social media advertising, email marketing has a low upfront cost and usually offers a stronger ROI. 

Make It Personal: Targeted messages lead to improved engagement and a better experience for your end-user. You can segment and personalize a variety of ways:

  • Demographic 
  • Product Category
  • Signup Method
  • Lifetime Customer Value
  • Cart Abandonment

You can learn more about Klaviyo and start generating revenue through email by clicking here.

Canva

Cost: Free version available. Pro version starts at $10 (this is included in Stryde creative retainer)

Canva again… it’s an incredibly versatile tool that can assist in a variety of marketing tasks. Ecommerce stores can benefit from using this tool to build email marketing templates that all employees can use to maintain brand identity and cohesiveness. 

You can learn more about Canva and start creating your graphics by clicking here.

sms marketing tools

Klaviyo

Cost: Free up to 250 subscribers. Starts at $20 after that

Klaviyo again… they also provide exceptional SMS marketing support. With this platform, businesses can seamlessly connect with Shopify, BigCommerce, and other ecommerce platforms. The platform will help you grow your SMS lists through form support, list uploads, and consent at checkout. 

You can learn more about Klaviyo and start generating revenue through text by clicking here.

cro tools

Google Optimize

Cost: Free

As previously mentioned, Google Optimize is a great tool to help improve conversions on your website. You will be able to test hypotheses and gather real-time data on what is most effective on your website. Google Optimize allows you to test multiple variants at a time and also allows you to update web elements based on your findings. 

You can learn more about Google Optimize and start improving your conversion rates by clicking here.

Crazy Egg

Cost: Starts at $24 (this is included in Stryde conversion rate optimization retainer)

Crazy Egg is a heat mapping tool that allows you to record real-time users and visually see how they interact with your site. This tool helps you see where end-users stop scrolling, what buttons or pages receive the most clicks, and whether or not users are finding your most important information. 

You can learn more about Crazy Egg and start improving your conversion rates by clicking here.

content marketing tools

Jasper

Cost: Starts at $29 (this is included in Stryde retainer)

Jasper is a content marketing tool that helps you generate unique blog articles that are optimized for highly targeted keywords. Content marketing can seem daunting, and more times than not it ends in looking at a blank page. Jasper speeds up the content pipeline significantly and creates copy that speaks to your audience and search engines. 

You can learn more about Jarvis and start scaling your content with a free trial by clicking here.

Canva

Cost: Free version available. Pro version starts at $10 (this is included in Stryde creative retainer)

Geeze… we love Canva! Not only can they help with paid media and email, but they can also help amplify your on-page content by adding unique images and infographics.

Unique Images

Canva is a great tool to use when building brand consistency. Setting the tone, style, and format for images within this tool is easy, and your team will be able to make decisions that are on-brand. 

Infographics

Infographics visually convey data or facts. Our brains find visual content easier to understand and convey a more compelling story than long-form content. Canva offers a variety of templates that can help your team to build concise infographics. 

You can learn more about Canva and start creating your graphics by clicking here.

Ecommerce Tech Stack for Success

In the early days of ecommerce, having a website, shopping cart and payment software was all the technology you needed. While these are vital tools to your success, technology has come a long way in supporting ecommerce business growth. Additional software can help increase ROI, brand visibility, and trust with your customers. 

Ecommerce stores are all unique, so the tech stack that works for one may not be the right mix for you. This guide walks you through technologies that provide holistic support for any store, and they all support generating growth for your online store. 

Please note, we use every single one of these tools and have very deep relationships with most of them.  As mentioned above, if you work with Stryde, we deploy and cover the cost of these tools on your behalf. If you choose to sign up for your own account, many of them will pay us a small commission when a new subscriber signs up.