by Laurel Teuscher | Sep 9, 2021 | eCommerce
Holiday planning is predicted to happen earlier than ever this year. So what does this mean for your brand? Your online store must prepare for a historic holiday season. Making sure your brand reaches your target audience before your competition, will be crucial to...
by Greg Shuey | Sep 6, 2021 | Conversion Optimization, eCommerce
Most e-commerce businesses have gotten pretty savvy over the last few years when it comes to driving buyer-ready traffic to their website. The real challenge for e-commerce businesses is increasing eCommerce conversion rates. The biggest thing you have to be aware of...
by Sean Sweeney | Jul 30, 2021 | eCommerce, PPC
Ecommerce business owners are always looking for ways to scale their customer acquisition. It doesn’t matter if you’re new to e-commerce or a veteran, you understand the power of Google and how it can make or break your business, from driving organic...
by Sean Sweeney | Jun 28, 2021 | eCommerce, PPC
What Is PPC? PPC, also known as pay-per-click or search engine marketing is a form of online advertising marketers use to bid on keywords to have their ads presented to a specific audience, platform, or keyword search. Advertisers only accrue costs when their ads are...
by Greg Shuey | Jun 28, 2021 | eCommerce
Here’s the thing: digital marketing makes a huge difference in the success of your eCommerce business. When it comes to taking your furniture or home decor business to the next level, putting some effort into your digital marketing strategy is definitely something...
by Laurel Teuscher | Jun 25, 2021 | eCommerce
The fashion industry is the fastest growing in the U.S., and for good reason! No matter your age, gender, or occupation, everyone needs clothing and wants to look their best. If you’re wanting to start a fashion-based business, now is the time to start. If you already...
by Greg Shuey | Jun 8, 2021 | eCommerce, SEO
Having creative control to customize your Shopify site is a powerful tool your organization can take advantage of. Customers are looking to have a user-friendly and simple experience on your site, so having information at the right place and the right time can...
by Greg Shuey | May 27, 2021 | eCommerce
I talk to a lot of eCommerce entrepreneurs every month. You can usually find me on discovery calls with prospects, at networking events and mastermind groups or just mingling with like-minded individuals in the eCommerce space here in Utah. In many of my discussions,...
by Greg Shuey | May 26, 2021 | eCommerce
Competition is growing rapidly There has been a “baby boom” of new baby and kid product companies over the last several years. If your company caters to this market, you’ve likely seen numerous new competitors in the space come about each year. For example, we have...
by Laurel Teuscher | May 19, 2021 | eCommerce, Social Media
Looking to run a successful Facebook retargeting ad? Consider exploring advanced Facebook retargeting campaigns using UTM parameters. Facebook ads can provide substantial traffic and conversions for your company when properly optimized. Yet when you review Google...
