Are you not sure where to start when it comes to running Google ad campaigns or what Performance Max even is/how it works? You might be wondering how is this different from Google Smart Shopping? What do I need to know going into it? No matter what the reason,...
Running constant promotions may have seemed like a good idea as the money was rolling in. However, you might be noticing now that constant sales and promotions are a slippery slope. It can really end up hurting your business when you can’t sustain all of the sales...
I talk to a ton of e-commerce businesses every month. As part of our discovery process, we work together to uncover critical metrics to understand how the business is performing and if certain digital marketing channels like SEO or Facebook ads are going to be a good...
Working with an ecommerce marketing agency can be just what you need to accelerate into your next phase of growth. When you’re making this big of a change, you might be curious about what to expect next. Onboarding, alignment, and so much more are in store for you!...
If you are new to the marketing world, or just trying to learn more about it, knowing what attribution is and the effects it can have on your business is critical. Knowing where your e-commerce customers are coming from, and what role they play in a sale are both key...
If you’re a newbie to paid advertising (Facebook ads, Google ads, Pinterest ads, YouTube ads, Tiktok ads, etc.) ROAS, you’re in the right place. Finding out what it actually is and how it can influence your site metrics is important. However, it can be complicated as...
After the year 2020, and everything it brought with it, we know one thing for certain. The pandemic changed our lives as consumers and ecommerce business owners forever. As we are starting to come out of the pandemic, are you hoping for things to finally get back to...
What Is Keyword Intent? Keyword intent is the user’s purpose for typing in a search query. Intent will clue you in to what an end-user will likely do when they search certain keywords. Why is Keyword Intent Important? Keyword intent is critical for online businesses...
In order to build an effective ecommerce business, organizations require a tech stack that seamlessly grows alongside your business in real-time. Investing in effective technology solutions will help you close the reporting loop that will offer you reliable...
Most e-commerce businesses have gotten pretty savvy over the last few years when it comes to driving buyer-ready traffic to their website. The real challenge for e-commerce businesses is increasing eCommerce conversion rates. The biggest thing you have to be aware of...
