by Sean Sweeney | Jun 28, 2021 | eCommerce, PPC
What Is PPC? PPC, also known as pay-per-click or search engine marketing is a form of online advertising marketers use to bid on keywords to have their ads presented to a specific audience, platform, or keyword search. Advertisers only accrue costs when their ads are...
by Greg Shuey | Jun 28, 2021 | eCommerce
Here’s the thing: digital marketing makes a huge difference in the success of your eCommerce business. When it comes to taking your furniture or home decor business to the next level, putting some effort into your digital marketing strategy is definitely something...
by Greg Shuey | Jun 26, 2021 | Conversion Optimization, eCommerce
2022 is just around the corner, and at this point, almost everyone has some sort of eCommerce operation—whether it’s on Amazon or through your own website. Most businesses have gotten savvy enough to use Facebook and Google Ads, while also tapping into the power of...
by Laurel Teuscher | Jun 25, 2021 | eCommerce
The fashion industry is the fastest growing in the U.S., and for good reason! No matter your age, gender, or occupation, everyone needs clothing and wants to look their best. If you’re wanting to start a fashion-based business, now is the time to start. If you already...
by Greg Shuey | Jun 8, 2021 | eCommerce, SEO
Having creative control to customize your Shopify site is a powerful tool your organization can take advantage of. Customers are looking to have a user-friendly and simple experience on your site, so having information at the right place and the right time can...
by Greg Shuey | May 27, 2021 | eCommerce
I talk to a lot of eCommerce entrepreneurs every month. You can usually find me on discovery calls with prospects, at networking events and mastermind groups or just mingling with like-minded individuals in the eCommerce space here in Utah. In many of my discussions,...
by Greg Shuey | May 26, 2021 | eCommerce
Competition is growing rapidly There has been a “baby boom” of new baby and kid product companies over the last several years. If your company caters to this market, you’ve likely seen numerous new competitors in the space come about each year. For example, we have...
by Laurel Teuscher | May 19, 2021 | eCommerce, Social Media
Looking to run a successful Facebook retargeting ad? Consider exploring advanced Facebook retargeting campaigns using UTM parameters. Facebook ads can provide substantial traffic and conversions for your company when properly optimized. Yet when you review Google...
by Laurel Teuscher | May 10, 2021 | Social Media
We originally created this content years ago to show the astronomical growth Instagram was experiencing. Based on the statistics of the time and our own success, we stressed this platform’s importance for businesses looking to expand their reach to consumers through...
by Laurel Teuscher | Mar 4, 2021 | eCommerce, News, Social Media
Are you curious about the impact Apple’s iOS 14.5 App tracking transparency update will have on your Facebook conversion data? With approximately 60% of devices in the United States running on iOS, this update could impact your reporting and results significantly. ...
