How big is the opportunity with online video? Based on pure search volume, YouTube would be the 2nd largest search engine (behind only Google). YouTube gets more monthly searches than Yahoo and Bing, combined! Yeah, it’s ginormous and it’s growing bigger every day.
Check out these slides from a recent Comscore report about online video that highlights just how big online video is.
Highlights from the Comscore report include:
- 82 million Americans watch 1.6 billion videos every day
- Video reaches more than 85% of US internet users
- 18-24 year olds are the heaviest consumers of online video
- Men and women are equally likely to watch online video – but men watch 1.8x more videos than women
- Ad videos make up 22.6% of all video views
The reasons video is so effective for marketing are the same reasons people love watching videos. You can use live action, animation, still images, music, sound effects, voice over, color, light and movement. All of those elements combine to help you tell a story in a way that creates an emotional connection with your viewer unlike any other communication medium.
Video is an often overlooked piece of the content marketing puzzle. It’s cheaper and easier than ever before to create high quality video, but it’s still a relatively new frontier in many industries. If you can nail it with some killer videos, it will set you apart from the rest of the crowd who either ignore video entirely or publish worthless videos. Don’t be afraid to fail with your first few videos. Take some chances and don’t worry about making it perfect. Listen to your customers and create the kinds of video content that they want to see.
Also, check out Scott’s advice on how to create compelling videos to get started down the path of online video awesomeness.