Updated February 15, 2019 Video is a powerful tool for any business. It’s a great way to engage your audience with movement, visuals, and sound to tell your company’s story. More and more ecommerce companies are trying to incorporate video into their marketing strategy. A lot of ecommerce sites dabble in video, but don’t really know how to do it in a meaningful way. Here are 10 YouTube channels that get it right.
Subscribers: 5,917,300 Why it’s awesome: Vat19 consistently pumps out hilarious videos that actually feature all of their quirky, fun products. It’s a rare combination of humor, relevance, and awesomeness. #FTW
2. Think Geek
Subscribers: 198,528 Why it’s awesome: ThinkGeek creates simple yet catchy videos demonstrating the usability of their quirky electronic products. They definitely have the “less is more” approach with their videos – they know how to keep their videos intriguing by letting their creative products speak for themselves.
Subscribers: 878,884 Why it’s awesome: What’s not awesome about destroying a brand new iPhone or your favorite action figure in a blender? It’s like every kid’s dream. These guys were one of the earliest ecommerce success stories from YouTube. Their YouTube success ultimately drove the success of their business.
4. Goldie Bloxhttps://www.youtube.com/watch?v=ydA2SHtBzMQ
Subscribers: 596,690 Why it’s awesome: Goldie Blox empowers little girls to build and create. They make videos that break all the stereotypes for the little ladies. If a girl wants to skip playing and create a Rube Goldberg machine instead, that’s perfectly okay! Girl power!
Subscribers: 1,116,070 Why it’s awesome: The Beard Brand goes after more of a niche audience. It’s all about the bearded lifestyle. Plus, beards are just awesome – especially during “no shave November.”
Subscribers: 55,604 Why it’s awesome: These guys take a more traditional approach. Their videos are useful, instructional videos about cycling and bike accessories. The videos are well done and very educational. They are awesome ’cause they know their stuff, and they’re not afraid to share it.
Why it’s awesome: Linda’s Pantry is filled with how-to-make videos. For beginner to expert cooks, she breaks down step by step on how to make delicious and healthy dishes. This channel differs from the other channels as it provides you with a go-to service (FOR FREE!), instead of a product.
8. Orabrushhttps://www.youtube.com/watch?v=nFeb6YBftHE Subscribers: 173,414 Why it’s awesome: Their videos feature an obnoxious guy dressed up in at tongue costume as their mascot. What’s not to love about that? Using video, they created a whole new product category of product: tongue brushes–which Orabrush owns.
9. Dude Perfecthttps://www.youtube.com/watch?v=7y-hKLfeurY
Subscribers: 39,018,454 Why it’s awesome: Dude Perfect videos do a great job of showing off their products as well as fun, crazy things that they do. Having a focus on both entertainment and business is what really helps them succeed on their YouTube channel.
Why it’s awesome: Who knew you could turn a boring product into something so funny. Instead of highlighting the same old boring features of what makes their mattress better than competitors they found a way to create a voice for their brand through humor.]]>