Selling products on Amazon can seem a little daunting if you don’t know how to get started. However, it’s a great place for large businesses and new entrepreneurs to expand their customer base and increase revenue–—with 310 million active users and 90 million Amazon Prime subscribers spending an average of $1,300…”. Interested in starting your own Amazon business or expanding your current ecommerce business? Here are some tips.
Why Sell on Amazon
Amazon is an e-commerce platform on which to start your business because of its large customer base and solid reputation that shoppers trust; In a poll, 55% of surveyed shoppers go to Amazon first to search for a product. If you’re trying to make it as an online retailer, building trust and customer base takes a lot of work.
Amazon’s infrastructure allows new sellers to join the game and succeed! On Amazon, you can compete directly with large competitors.
While Amazon charges fees, they’re nothing compared to large overhead fees and risks associated with starting your own online retail store. Amazon allows you to test the market with little risk and minimal fees.
How to Identify a Product to Sell (If You Don’t Already Have One)
You need to pick a product to sell on Amazon. You have to put in time to conduct thorough research to determine which product idea has the best potential.
Brainstorm products that you think will sell on Amazon. Browse products you are interested in. Keep in mind that the product will need to be manufactured and shipped, so think of lightweight products that aren’t too complicated to build.
Additionally, avoid products that could be hazardous: food, major appliances, beauty products, etc. You will have to jump through additional hoops to get those products on Amazon.
2. Do Research
- Price: What do products sell for on Amazon? Aim for the $15 to $30 range, where buyers feel more comfortable.
- Monthly sales: Look for products with over 1,000 monthly sales.
- Number of reviews: Reviews can be hard to get. Competitors with fewer reviews of top-selling products result in a better opportunity for you to enter the market.
- Product ratings: Look at product ratings. Fill the gaps where products have low ratings with a better product that addresses customers’ concerns.
- Sales trends: Don’t sell trendy products. Identify a product that has steady sales.
3. Calculate Costs
You want to know what your projected costs are to ensure that you’ll still have a good profit margin.
4. Think Ahead
Don’t stop there! Start looking for manufacturers. Plan out your marketing strategy. Develop your brand, and create social media profiles. Plan now to be more prepared for launch!
How to Optimize Your Product Listing
Now, assuming that you found a manufacturer and created your ideal product successfully, you’re ready to craft the perfect Amazon product listing.
Combine visuals and content for maximum conversion. Here’s how:
Being able to see a product and how it could be used helps customers imagine what it would be like to actually own the product. Especially on mobile, images are a powerful conversion tool.
- Main image: Your main image must be a high-quality and zoomable product shot on a white background.
- Secondary images: These images include lifestyle photography and infographics. Lifestyle images show how products are used. Infographics utilize text and design to highlight product features.
Content & Keywords
Good content is keyword rich and has a well-crafted title, 5 bullet points, and product description. Here are some tips for each of those elements:
- Keywords: Conduct research to identify search terms that potential customers would use to find your product. Use tools like Merchant Words or Safari Scout to help you identify rockstar keywords. You can also enter keywords into the backend of your listing; however, these words can’t already be in your content.
- Title: Your title cannot exceed 200 characters (including spaces). Your top keywords should be at the beginning of the title and include as many relevant keywords as possible. Don’t just keyword stuff! Titles need to be readable and user friendly. Look at some competitors’ titles to get ideas.
- Bullet points: Each bullet point needs to be 400 characters or less (including spaces). Include a brief header (about 5 words) at the beginning of bullet points to help customers identify top features. The most important keywords should go first.
- Product description: The product description is at the bottom of your listing and has a maximum character limit of 2000 (including spaces). Elaborate on product features and benefits. Include more information on potential uses, warranty information, etc.
With a strong listing, you’re ready for launch!
How to Launch Your Product Successfully
There are many aspects to a successful launch: PPC, social media, brand awareness, etc. Here are some things to consider as you prepare for your product launch:
Create a Product Promotion
Offer a percentage off of your product or add a sales price to attract more customers and boost your sales after your launch. These promotions are easy to set up within Amazon.
One of the most effective elements of your launch will be your PPC campaigns. Amazon PPC is the most cost-effective way to generate sales from the start. You can also create campaigns on Facebook and other online platforms to drive traffic to your new product listings.
Amazon’s paid ads actually count as organic traffic, unlike Google ads. Your product ads can help you outrank your competition even with a limited budget. Learn more about crafting the perfect campaign in our PPC guide.
Social Media & Influencers
Build a following on social media. These followers can create an audience of potential customers who want to learn more about your product and (hopefully) buy it! Social media is a great way to engage with customers and build a loyal following before your product is even available.
But don’t stop there! Reach out to influencers in your niche and arrange for them to promote your product and announce your launch to their audiences. Because influencers already have an established loyal base in your niche, they can be effective mouthpieces to build brand awareness.
Once you have an audience, you can begin to market to them directly. Use an email blast campaign to get potential customers excited about your launch! This email campaign should provide value to customers and be as simple as possible. Only include one call to action to avoid confusion. Your initial email blasts should have one goal: increase traffic on your new listing.
As you send more emails, you can test subject lines and times to determine what emails are most effective for your audience.
Reviews are extremely influential to Amazon shoppers. If your product doesn’t have any reviews, potential customers may not trust your product, and 90% of polled Amazon shoppers said they wouldn’t purchase anything with fewer than 3 stars. But how do you quickly get reviews for a new product?
Ask for reviews through emails to customers who did make a purchase. These emails can be automated for your convenience, but they can be extremely effective when crafted correctly.
Additionally, you can offer a product insert with a discount for customers who leave a review. Remember that Amazon does not allow compensation, discounted products, or free products in exchange for a positive review. However, you can ask customers to leave a great review and provide them with a coupon code.
If you received negative reviews (which you will!), respond and take action!
For more insight, contact Nozani! Our experts are happy to answer questions and help you navigate Amazon.
About the Author: Kyle Tarter
Kyle has started over 10 successful Amazon companies and has consulted hundreds of others over the last several years. Kyle has learned that while Amazon may not be the easiest or most seller-friendly platform, it is the fastest way to start and scale a business. Spending countless hours and late nights keeping up-to-date on Amazon policies, Kyle ensures new-age innovation and top-level success for his clients. He inspires Nozani’s fulfillment department to rely on creativity and ingenuity to win on Amazon.