Digital marketing tactics change and evolve on a monthly or even daily basis it seems, but one thing has remained consistent for several years—content marketing. If done right, it is effective at helping businesses increase their organic search visibility through search engines. Here are just a handful of reasons why having a solid content strategy is important for eCommerce businesses:…
With over one million monthly active users on their eCommerce platform, Shopify is a giant in online retail. At their Shopify Unite conference last week, the company announced tons of new updates and features for their selling platform – the most popular eCommerce solution available, according to Inc.com. So how are these updates going to affect your online store? Will…
Retargeting, or remarketing as some call it, is a highly effective tool for eCommerce businesses. When done right, a retargeting campaign keeps your business at the forefront of consumers’ minds and helps convert online browsers into buyers. To help you do that and get the best ROI from your retargeting campaign, here are our 8 best practices to follow. 1….
Email marketing is still the most effective tool in a marketer’s arsenal. Since it’s so insanely profitable, you can’t afford to sleep on continuing to build an email list for your eCommerce business as quickly as possible. According to some research from Shopify, email marketing provides a nearly 4,300% ROI, in addition to roughly 70% of email recipients saying that…
How do customers want brands to communicate with them this year? I bet most of us would guess text messages or push notifications. But actually, 72% of U.S. adults want companies to communicate with them via email. Now that you know your customers want you to send them emails, here’s another thing to know about email marketing trends before you…
You need consumers to visit your website. But not just any consumers; you want high-quality customers who are going to convert into revenue. And the only way you’re going to get these types of customers is by practicing eCommerce SEO best practices that get you ranking on the first page of a search engine for target keywords and searches. Don’t…
From ease of use to offered themes and everything in between, we break down the good and the bad on the top 5 ecommerce platforms (in no specific order) so you can successfully start and run your own ecommerce store. 1. WooCommerce Powering 39% of the world’s online stores (according to their website), it’s clear WooCommerce is liked and used…
Increasing sales is the No. 1 goal for all ecommerce sites. And while I agree that increasing sales is important, you can’t forget about your other company goals, like retaining loyal customers, engaging customers, growing brand awareness, becoming an authoritative voice and optimizing your buying process. The beauty of content marketing is that it can help you do all of…
When a person lands on your product page, they’re no longer just an interested visitor, they’re a prospective customer. And this page is your make or break point. It’s where a consumer will either decide to buy your product or leave your ecommerce site. But too often newer store owners neglect their product pages. They throw up a picture and…
You’ve put countless hours, and probably a lot of blood, sweat and tears, into your product. And maybe like GoldieBlox, you’ve showed it to investors and retailers in your industry, and they shut you down. But like this company, you believed in your product’s value and didn’t want to give up on your dream or throw away all your hard…
© 2017 STRYDE.
