How to Produce Attractive Content that is a Step Above the Rest

How to Produce Attractive Content that is a Step Above the Rest

By | Content Marketing | No Comments

Content marketing is essentially very simple: Produce content that brings visitors to your site and is a step above the competition. Yes, very easy…until you sit down and try it. Great content may not appear at the snap of your fingers, but smart thinking and smart work will allow you to effectively accomplish your goals. Answering some questions about what…

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What We Learned from September’s BigCommerce Town Hall

By | eCommerce | No Comments

Instagram is hot right now, especially for online stores. That’s the message BigCommerce sent during its September Town Hall. Instagram has quickly become the perfect engine for building interest in products and brands. The ability to sell through the social platform, however, has been a long time coming. Instagram Product Tags for BigCommerce Announced to be coming soon (no actual…

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Page Optimizations for Effective Facebook Posts

By | Social Media | No Comments

Fake news is everywhere! We can’t really blame people for being gullible, though. The headlines we see are so tempting and we just want to believe they’re true. Unfortunately, it means that social media platforms have been forced to crack down and impose restrictions on everybody in response to the damaging actions of a few. At Stryde we believe that…

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Traction: Your Guide to Creating and Refining Your eCommerce Marketing Strategy

Traction: Your Guide to Creating and Refining Your eCommerce Marketing Strategy

By | eCommerce | No Comments

“Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction.” That’s a small but powerful statement made by Justin Mares, co-author of the book Traction: A Startup Guide to Getting Customers. As an eCommerce business, you already have a well-thought out product, maybe even a few. But coming up with a quality…

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Outdated SEO Strategies Still Being Used in 2017

By | SEO | No Comments

Standalone GPS systems, landline phones, CDs, cash-only establishments, your grandmother’s kitchen—all of these things are long outdated. But if you’re wondering if SEO is still relevant in 2017, it is. What isn’t, however, are these outdated SEO tactics that too many companies are still using. 1. Being a spammy guest blogger No, guest blogging isn’t dead. And no, you aren’t…

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UX best practices that are killing your SEO

UX Best Practices That Are Killing Your SEO

By | SEO, Web | No Comments

The “humans vs. robots” plotline has long been a mainstay of the sci-fi genre. This clash of man versus machine doesn’t just happen in the movies however, it also plays out in the epic battle of UX vs SEO. There’s a common notion that UX designers keep end users in focus, while SEO professionals try to optimize websites based on…

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Defining a target marketing with geography and demographics

The Importance of Geography and Demographics in Defining a Target Market

By | Content Marketing, eCommerce | No Comments

I’ve worked in content marketing for the better part of a decade now. From every company or agency I’ve been a part of, one aspect of marketing has been a constant – the need for a tightly-defined, concise target market. That’s an obvious need, especially to anyone at all familiar with eCommerce. Here’s the thing, though – defining your target…

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25 Tools To Set Your Ecommerce Marketing On Fire

By | eCommerce | 2 Comments

Setting up shop online is only half the battle for an ecommerce business. After the exciting setup phase comes the demanding early expansion, as you struggle to get your brand in front of as many eyes as possible and encourage the traffic that will keep you going and establish your brand as something special in the digital ocean. To keep…

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5 Website Hacks For A Better User Experience

By | Conversion Optimization, eCommerce, Web | No Comments

It’s 2017. By now, we all know how important good site design is, especially when it comes to reducing abandoned carts for eCommerce sites. However, creating an amazing site is never ending. As shopping habits change eCommerce merchants have to adapt their site design to meet the demands of their consumers. Today we’ll take a look at five good eCommerce…

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