In the world of e-commerce content marketing, the buyer’s journey is an important piece. What is the buyer’s journey, though? Well, it’s how a customer comes to buy your product. This can be a very complicated process to understand since all buyers...
As you consider link building for your e-commerce SEO plan, you might be feeling a little lost–and that’s a tough place to be. After all, as an e-commerce business owner or in-house marketing professional, it’s your job to make sure your company’s SEO plans are...
Content marketing for your e-commerce business should involve sharing and distributing content. If this isn’t a part of your search engine optimization plan (or it’s not a prevalent part), now is the time to make a change. Where your content is being...
Retargeting is pretty much exactly what it sounds like: you pixel/target visitors who have visited your website but not purchased from you, and put your ads directly in front of them at a later point in time. In a brick-and-mortar setting, there’s very little recourse...
If you’re not using pay-per-click (also known as PPC) for your e-commerce brand, you’re leaving money on the table. In this guide, we help e-commerce business owners and in-house marketing professionals, like you, better understand PPC and how it can help you improve...
If content marketing is a part of your SEO plan, you need a content calendar. A content calendar documents things such as topics, ideas, publish dates, etc. Once you’ve built the calendar, you’ll want to share it with everyone on your content team and hold...
Do you have a well documented e-commerce content marketing strategy? If not, your e-commerce business is miggin out on valuable insights. Having a documented actionable plan is the key to not only being successful but also being able to grow and evolve over time. No...
Competition is growing rapidly There has been a “baby boom” of new baby and kid product companies over the last several years. If your company caters to this market, you’ve likely seen numerous new competitors in the space come about each year. For example, we have...
If you’ve been adding content to your website, you might be thinking that you’re all set and that your SEO rankings will follow. However, have you performed a content audit recently? It’s a practice that is critical to effective content marketing for...
One of the ways a new e-commerce business can start driving sales relatively quickly is through Performance Max Campaign ads. Google Ads has replaced their Smart Shopping Ads with Performance Max campaigns to provide improved automation and targeting. Performance Max...
