by Greg Shuey | Feb 3, 2021 | eCommerce
eCommerce marketing tools, some of which have the potential to turn today’s small brand into tomorrow’s world-beater if used properly. Digital marketing has grown so rapidly that literally dozens of these tools have sprung up to help brand managers attract and manage...
by Greg Shuey | Jan 29, 2021 | eCommerce
Ecommerce has revolutionized the way people shop. It has evolved and expanded to meet the ever-changing needs of customers. Whether it’s the introduction of same-day shipping, improved integration with brick and mortar stores, enhanced return policies, or...
by Ashlynne Evans | Jan 29, 2021 | eCommerce News
What’s New in eCommerce Marketing? Here at Stryde, we love growing consumer product e-commerce businesses. One of our core values is curiosity. Our team eats, breathes, and sleeps eCommerce and we’re constantly self-educating by attending conferences, webinars,...
by Laurel Teuscher | Jan 27, 2021 | eCommerce
In our opinion at Stryde, Shopify is THE premier eCommerce platform. One of the biggest reasons Shopify is the go-to for online retailers is due to their large number of integrated apps for increasing sales and optimizing revenue. Because we work so closely with lots...
by Laurel Teuscher | Dec 14, 2020 | SEO
When it comes to SEO, it’s good to get used to constant change. With Google consistently changing their algorithm, as well as some of the major changes that have come in 2020, it’s more important than ever for eCommerce businesses to be willing to adapt and change. So...
by TJ Welsh | Dec 7, 2020 | eCommerce
If you’re looking for an easy and free way to track your eCommerce SEO site’s performance, Google Search Console (GSC) should be at the top of your list of resources. Designed specifically for monitoring and tracking your website, you’ll quickly find that GSC can help...
by TJ Welsh | Oct 29, 2020 | eCommerce
Getting started on Amazon has never been easier. However, getting started is only the first step. Understanding fulfillment, fees, SEO, and advertising are just a few hurdles you will encounter. After a while, you will begin to realize that Amazon is its own...
by Sean Sweeney | Oct 21, 2020 | Content Marketing, eCommerce
When it comes to putting together a digital marketing strategy, one of the components that you will want to be sure to include is content marketing. When used properly, content marketing is an incredible way to connect with your audience, provide valuable information...
by TJ Welsh | Oct 2, 2020 | SEO
Search Engine Optimization, or SEO, has proven to be the most effective way for businesses to increase visibility in search engine result pages, which ultimately leads to increased traffic and conversions performed on your eCommerce website. So what is the magic SEO...
by Sean Sweeney | Jul 16, 2020 | Conversion Optimization, eCommerce
We all have desired actions we want our customers to take. This act is called a conversion, and it is the number one most important metric to monitor and optimize for an ecommerce website. Conversion rates indicate revenue growth and stability. In the current...
