by Laurel Teuscher | May 19, 2021 | eCommerce, Social Media
Looking to run a successful Facebook retargeting ad? Consider exploring advanced Facebook retargeting campaigns using UTM parameters. Facebook ads can provide substantial traffic and conversions for your company when properly optimized. Yet when you review Google...
by Laurel Teuscher | May 10, 2021 | Social Media
We originally created this content years ago to show the astronomical growth Instagram was experiencing. Based on the statistics of the time and our own success, we stressed this platform’s importance for businesses looking to expand their reach to consumers through...
by Laurel Teuscher | Mar 4, 2021 | eCommerce, News, Social Media
Are you curious about the impact Apple’s iOS 14.5 App tracking transparency update will have on your Facebook conversion data? With approximately 60% of devices in the United States running on iOS, this update could impact your reporting and results significantly. ...
by Greg Shuey | Feb 3, 2021 | eCommerce
eCommerce marketing tools, some of which have the potential to turn today’s small brand into tomorrow’s world-beater if used properly. Digital marketing has grown so rapidly that literally dozens of these tools have sprung up to help brand managers attract and manage...
by Greg Shuey | Jan 29, 2021 | eCommerce
Ecommerce has revolutionized the way people shop. It has evolved and expanded to meet the ever-changing needs of customers. Whether it’s the introduction of same-day shipping, improved integration with brick and mortar stores, enhanced return policies, or...
by Ashlynne Evans | Jan 29, 2021 | eCommerce News
What’s New in eCommerce Marketing? Here at Stryde, we love growing consumer product e-commerce businesses. One of our core values is curiosity. Our team eats, breathes, and sleeps eCommerce and we’re constantly self-educating by attending conferences, webinars,...
by Laurel Teuscher | Jan 27, 2021 | eCommerce
In our opinion at Stryde, Shopify is THE premier eCommerce platform. One of the biggest reasons Shopify is the go-to for online retailers is due to their large number of integrated apps for increasing sales and optimizing revenue. Because we work so closely with lots...
by Laurel Teuscher | Dec 14, 2020 | SEO
When it comes to SEO, it’s good to get used to constant change. With Google consistently changing their algorithm, as well as some of the major changes that have come in 2020, it’s more important than ever for eCommerce businesses to be willing to adapt and change. So...
by TJ Welsh | Dec 7, 2020 | eCommerce
If you’re looking for an easy and free way to track your eCommerce SEO site’s performance, Google Search Console (GSC) should be at the top of your list of resources. Designed specifically for monitoring and tracking your website, you’ll quickly find that GSC can help...
by TJ Welsh | Oct 29, 2020 | eCommerce
Getting started on Amazon has never been easier. However, getting started is only the first step. Understanding fulfillment, fees, SEO, and advertising are just a few hurdles you will encounter. After a while, you will begin to realize that Amazon is its own...
