TL;DR: Ecommerce acquisition costs are up ~40% since 2023, driven by Apple’s privacy changes gutting parent targeting, Amazon bidding up baby keyword CPCs, more D2C
TL;DR Ecommerce Google Ads can be one of the fastest, most scalable revenue channels for brands, but it’s not the right move for everyone, and
TL;DR: Amazon owns nearly half of online baby product market share and dominates generic product queries on Google. Don’t compete there. Instead, own the queries
TL;DR Hiring the wrong ecommerce Google Ads agency can burn through your ad budget faster than almost any other marketing mistake you can make. Unlike
Let’s talk about something most ecommerce brands aren’t paying attention to yet… and it’s going to cost them dearly in the near future. As I’ve