Let’s talk about how we can take some common types of landing pages on websites and turn them into email list workhorses. Learning these examples, and with some creative thinking on your own, you should be able to get even more value out of your landing pages.
Effective Thank You Landing PagesYour site likely has many ‘Thank You’ pages that people reach after performing some sort of action. Most ‘Thank You’ pages we’ve seen redirect people back to the homepage either automatically or with a clickable link. How boring. What a perfect opportunity to make another offer! Think about it. You’re pulling visitors through to this page because they’re interested in your content. You probably have more interesting content to offer them as well. It might seem counterintuitive to ask for another email address from the same person but this is an opportunity to create segments in your email lists. If Stryde sent emails about SEO to people that only visited us because they wanted our awesome PPC services then those people get turned off and we lose a good opportunity. Using ‘Thank You’ pages to continue gathering leads helps guide visitors down your marketing funnel. Make sure to use email list groups so that you don’t replicate any emails across lists. More contacts equals a higher subscription cost for your business. Mailchimp has a really good group feature for allowing people to select which segments they want to be in.
404 pages: A Missing OpportunityWe’ve all landed on a 404 page. The first reaction that many people have is an instant drop in the level of interest for the entire website. Ouch. Some web designers have turned the standard 404 page into something fun. “Ooops… our experimental shrink ray malfunctioned and warped this page to another dimension.” Savvy marketers take it a step further and collect leads! Crazy, we know. But it works. It replaces 99% of the disappointment of hitting that page with another valuable content offer. It better be really good, though. 404s are the worst!