Greg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter and connect with him on LinkedIn.
TL;DR: AI search engines and LLM-powered overviews are transforming the way buyers discover brands online. Traditional SEO tactics aren’t enough anymore (although, they are still important); you need to create people-first content, structure
Episode Summary In this episode of the 7-Figures and Beyond ecommerce marketing podcast, host Greg Shuey explores the power of comparison content for eCommerce brands and explains why product vs. product, brand vs.
Episode Summary In this episode of the 7-Figures and Beyond ecommerce marketing podcast, Greg Shuey urges D2C brand owners and marketers to shift their mindset from chasing keyword rankings alone to building multi-platform
TL;DR The Q2 2025 search data from Datos and SparkToro shows that while Google still holds about 95% of U.S. desktop search share, user behavior is shifting in meaningful ways. Zero-click searches are
Episode Summary In this solo episode of the 7-Figures and Beyond ecommerce podcast, host Greg Shuey issues an urgent wake-up call to D2C brand owners using Shopify: AI-powered shopping is here, and most
TL;DR: New research shows a 50% drop in click-through rates when AI Overviews appear in Google search. If you’re still running a 2018 SEO playbook, you’re invisible to your customers and it’s costing
Episode Summary In this solo episode of the 7-Figures and Beyond ecommerce podcast, host Greg Shuey dives into the WARC x GWI 2025 Consumer Trends Report and breaks down five pivotal insights that
TL;DR: The 2025 Consumer Trends Report from WARC and GWI reveals that product-based brands must evolve to stay relevant. Widening wealth gaps are splitting consumers into value-driven and experience-focused segments, requiring tailored messaging.
Episode Summary In this solo episode of the 7-Figures and Beyond ecommerce podcast, host Greg Shuey breaks down one of the most urgent shifts in ecommerce marketing: the move from keyword-based SEO to
TL;DR: SEO is no longer just about ranking on Google; it’s about being discoverable across the fragmented, AI-powered buyer journey. While traditional SEO tactics still matter, growth is stalling for many ecommerce brands
TL;DR: Traditional SEO isn’t dead, but it’s no longer enough. Many ecommerce brands are seeing steady rankings but declining traffic because the buyer journey now begins in AI tools like ChatGPT, not Google.
Episode Summary In this solo episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey tackles the widespread claim that SEO is dead in the age of LLMs and AI-driven