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Greg Shuey
Greg Shuey

Greg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter and connect with him on LinkedIn.

SEO Is No Longer - It’s Discovery Across The Buyer Journey
SEO

SEO Is No Longer Just Search – It’s Discovery Across The Buyer Journey

TL;DR: SEO is no longer just about ranking on Google; it’s about being discoverable across the fragmented, AI-powered buyer journey. While traditional SEO tactics still matter, growth is stalling for many ecommerce brands

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July 8, 2025 No Comments
SEO Isn’t Just About Google Anymore: How AI Is Forcing Brands To Shift From Rankings To Relevance
SEO

SEO Isn’t Just About Google Anymore: How AI Is Forcing Brands To Shift From Rankings To Relevance

TL;DR: Traditional SEO isn’t dead, but it’s no longer enough. Many ecommerce brands are seeing steady rankings but declining traffic because the buyer journey now begins in AI tools like ChatGPT, not Google.

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July 5, 2025 No Comments
7 Figures & Beyond Podcast

SEO Isn’t Dead – It’s Just Smarter: Winning Traffic in a Post-ChatGPT World – Episode 65: 7-Figures & Beyond Podcast

Episode Summary In this solo episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey tackles the widespread claim that SEO is dead in the age of LLMs and AI-driven

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July 2, 2025 No Comments
7 Figures & Beyond Podcast

Tariff Deferment & Inventory Strategy: Cash Flow Tactics for DTC Brands – Episode 64: 7-Figures & Beyond Podcast

Episode Summary In this episode of the Seven Figures and Beyond ecommerce podcast, host Greg Shuey interviews Izzy Rosenzweig, CEO of Portless, a next-generation third-party logistics company that helps brands ship directly from

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May 9, 2025 No Comments
7 Figures & Beyond Podcast

The Truth About High-Converting Ecommerce Sites (And Why Most Brands Get It Wrong) – Episode 63: 7-Figures & Beyond Podcast

Episode Summary In this episode of the Seven Figures and Beyond ecommerce podcast, host Greg Shuey interviews Ben Sharf, co-founder and co-CEO of Platter, to debunk the common misconceptions around building high-converting eCommerce

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May 7, 2025 No Comments
7 Figures & Beyond Podcast

Smart Bundles, Higher Profits: Maximizing AOV Without Killing Conversions – Episode 62: 7-Figures & Beyond Podcast

Episode Summary In this episode of the Seven Figures and Beyond ecommerce podcast, Greg Shuey sits down with Saunder Schroeder, an experienced marketer with a deep background in DTC growth, to discuss practical

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May 1, 2025 No Comments
LLMs.txt for DTC Brands: What It Is, Why It Matters, and How to Implement It
AI

LLMs.txt for DTC Brands: What It Is, Why It Matters, and How to Implement It

AI-driven search is here: With tools like ChatGPT, Claude, and Perplexity answering questions directly, consumers can find product info without traditional search. Direct-to-consumer (DTC) brands need to adapt so their content isn’t left

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April 24, 2025 No Comments
Shopify × ChatGPT: What DTC Brands Need to Know About Their Upcoming Integration
AI

Shopify × ChatGPT: What DTC Brands Need to Know About Their Upcoming Integration (and How to Prepare)

Imagine a shopper asking an AI assistant for the perfect gift and being able to buy it instantly within the same chat. This scenario is quickly becoming reality thanks to the Shopify ChatGPT

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April 23, 2025 No Comments
greg shuey podcast
7 Figures & Beyond Podcast

Trump’s New Tariffs: What Every Ecommerce Brand Needs to Know – Episode 61: 7-Figures & Beyond Podcast

Episode Summary In this episode of the Seven Figures and Beyond ecommerce podcast, host Greg Shuey interviews Greg Shugar,  ecommerce entrepreneur, DTC pioneer, and tariff watchdog, on the massive implications of recent tariff

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April 16, 2025 No Comments
7 Figures & Beyond Podcast

Beyond ROAS: How Smart Marketers Win With Google Ads In 2025 – Episode 60: 7-Figures & Beyond Podcast

Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey welcomes back Kelsey O’Rourke to discuss how to build an effective Google Ads strategy for D2C

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March 7, 2025 No Comments
7 Figures & Beyond Podcast

Beyond Google: How to Drive Brand Awareness & Sales from Alternative Channels – Episode 59: 7-Figures & Beyond Podcast

Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Kevin Indig, a growth advisor with extensive experience in organic marketing for brands like Shopify,

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March 1, 2025 No Comments
Why Consumers Are Skeptical of Online Brands—And How to Earn Their Trust
eCommerce

Why Consumers Are Skeptical of Online Brands—And How to Earn Their Trust

The data from this post is from a consumer research study that we performed From September to November 2024. We partnered with Digital Velocity and Audience Audit to prepare the research and gather

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February 28, 2025 No Comments
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