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ecommerce Archives - STRYDE

Why Does Your eCommerce Business Need a Blog?

By | Content Marketing, eCommerce, SEO | No Comments

Many eCommerce business owners feel discouraged from blogging regularly. A number of factors play into this: They’re not sure where to start, they’re not sure how to generate ideas, and blogging (rightfully) seems like a lot of work. While starting and maintaining a blog does take time and effort, there are countless reasons why it can be beneficial — and even…

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10 eCommerce Marketing Blogs All Small Business Owners Should Read

By | Content Marketing, eCommerce | No Comments

This might sound trite coming from an eCommerce agency, but that doesn’t mean it isn’t true: For eCommerce businesses selling products online, digital marketing is key for revenue and overall success. Digital marketing differs from traditional marketing in that there are more technical, complex strategies to consider: Search Engine Optimization, E-mail marketing strategies, and social media are just some of…

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What We Learned from September’s BigCommerce Town Hall

By | eCommerce | No Comments

Instagram is hot right now, especially for online stores. That’s the message BigCommerce sent during its September Town Hall. Instagram has quickly become the perfect engine for building interest in products and brands. The ability to sell through the social platform, however, has been a long time coming. Instagram Product Tags for BigCommerce Announced to be coming soon (no actual…

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What We Learned from August’s BigCommerce Town Hall

By | eCommerce | No Comments

We just finished watching August’s BigCommerce Town Hall and there are a lot of things to get excited about. Here’s what was announced and how it will help ecommerce stores using the platform. BigCommerce Multi-Storefronts Functionality The feature that has us most excited is Multi-Storefronts Functionality. Anybody who has had to jump back and forth between managing multiple stores on…

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Guide To Setting Up eCommerce Tracking in Google Analytics

By | eCommerce | No Comments

Google Analytics is a partner every eCommerce business needs. It provides valuable insights about your website, website visitors and where they came from, and all this data helps you strategize new or better ways to attract new customers and improve conversion rates. eCommerce tracking, if you don’t know what it is, is a feature Google Analytics offers that lets eCommerce…

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E-Commerce SEO Best Practices

By | eCommerce, SEO | No Comments

If most of your business’ revenue comes from online purchases, then you know well that ’tis the season for your best marketing performance of the year! While you may already have your promotions in place, and email and twitter blasts are well on their way, you’re not fully maximizing the return on your marketing efforts if SEO isn’t on your top…

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