Why Your eCommerce Business Needs A Product Diversity Strategy
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Product diversification — AKA adding new or modified products or services to your business offering — can be a great way to increase profits and stabilize your earnings. Like most things in business, it’s not without its risks. […]
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The Importance of Geography and Demographics in Defining a Target Market
That’s an obvious need, especially to anyone at all familiar with eCommerce. Here’s the thing, though – defining your target marketing – through demographic or geographic marketing – isn’t a cut-and-dried process. It’s nuanced and full of more variables than we like to acknowledge. Geography and demographics are therefore that much more valuable because they […]
