It isn’t unusual for businesses to use the same text across multiple websites. You may have the same product for sell on your own website, as well as a marketplace like Shopify or Amazon, and use the same description in each place. While this repeat content can be valuable to building a consistent brand message for each of the products…
Many eCommerce business owners feel discouraged from blogging regularly. A number of factors play into this: They’re not sure where to start, they’re not sure how to generate ideas, and blogging (rightfully) seems like a lot of work. While starting and maintaining a blog does take time and effort, there are countless reasons why it can be beneficial — and even…
The world of digital marketing is wonderfully diverse and ever-changing. Business leaders have three basic approaches to this varied industry. One is to research, learn, and stay current on changing landscapes. The second would be to dive into digital marketing with a rough plan, get frustrated after the first failure and call it quits. And the final approach isn’t really an approach…
When you’re spending a good portion of your day searching for show-stopping content, staring at countless RSS feeds gets really old. Sometimes, for your sanity, it’s imperative to step away from Feedly and spend time on other content discovery tools (maybe I’m speaking too much from personal experience here). Regardless, we thought it would be useful to round up 5…
At Stryde, we strive to connect with all facets of our digital marketing community. Accordingly, we’ve compiled a list of who we consider to be the Top 50 Content Marketing experts. To compile this list, we used things like Twitter followers, frequency and quality of interactions in the social realm, breadth and depth of experience, as well as impact on…
This past year has been a great first year for Stryde. We’ve provided numerous marketing posts throughout the year, and in case you missed any, here’s a list of our top 10 posts from 2013. 1. Ten Books Every Digital Marketer MUST Read This early summer post offers 10 books that every digital marketer should read to help them better…
Every writer experiences writer’s block at some point in their career — and probably more times than we’d like. It’s not fun, but it happens to everyone. There are multiple ways a writer can overcome their block of finding a good content topic to write about. Looking up keywords relevant to your area of interest is a typical way to…
Today’s post is another goodie from our friend Laurel Teuscher. Enjoy! A business knows who their audience is. They’ve done the researched, had surveys sent out, and can confidently tell anyone about their key demographic. Whether they are the quintessential Wall Street guru, the hippie fruit loving stay-at-home parent, or the hipster—we picture and write to that person, knowing that…
Last week I was consulting with a small business here in Salt Lake and the business owner asked me what it meant to diversify a link portfolio and how one might go about it. This is an excellent question and one that many business owners are probably asking themselves, especially after the roll out of Penguin 2.0 early last week….
There… I said it… Guest blogging as we know it is dying a slow and painful death and digital marketers either aren’t happy about it, or don’t see it coming yet (which is sad). This post is probably going to upset some people, however, it needs to be said and marketers either need to make adjustments to their current strategies…
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