Looking to run a successful Facebook retargeting ad? Consider exploring advanced Facebook retargeting campaigns using UTM parameters. Facebook ads can provide substantial traffic and conversions for your company when properly optimized. Yet when you review Google...
What is a good audience size for Facebook ads? Generally speaking, the best audience size for Facebook ads is between 1 to 2 million people. Audience sizes can range from 230 million (about the number of Facebook and Instagram users in the United States) or as few as...
We originally created this content years ago to show the astronomical growth Instagram was experiencing. Based on the statistics of the time and our own success, we stressed this platform’s importance for businesses looking to expand their reach to consumers through...
Are you curious about the impact Apple’s iOS 14.5 App tracking transparency update will have on your Facebook conversion data? With approximately 60% of devices in the United States running on iOS, this update could impact your reporting and results significantly. ...
These days, if you want to win customers, you’ll likely find them in one of two places: Facebook or Google. Although Google properties, like YouTube, have pushed ahead of Facebook when it comes to daily traffic, both platforms still dominate online activity, with the...
If you’ve been on social media lately (most likely you have—within the past hour), you’ve probably noticed that paid ads have become more prevalent than ever. Internet gurus like Niel Patel have been preaching about this trend since 2018, predicting that the social...
