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Laurel Teuscher
Laurel Teuscher

Laurel is a member of the executive team at Stryde. She’s been doing digital marketing for businesses for 10 years. Two years ago, she started set up her own ecommerce business selling baby gowns and knows the struggles of a small business owner. She loves talking about digital marketing, content, SEO, and conversion rate optimization.

eCommerce

What Is An Ecommerce Marketing Agency & How Can They Help Me?

If you’re reading his post, you’ve got questions about ecommerce marketing agencies, and we get it. Understanding what one of these agencies can do for you is really important because hiring a good

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November 1, 2024 No Comments
How To Optimize Your Product Feed To Rank Better In Organic Shopping Results
eCommerce

How To Optimize Your Product Feed To Rank Better In Organic Shopping Results

Ever notice how some products always seem to be at the top of your search results? The secret often lies in how well the product feed is optimized. A product feed is a

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August 13, 2024 No Comments
How To Perform Customer Interviews To Drive Marketing Strategy For Your Fashion Brand
eCommerce

How To Perform Customer Interviews To Drive Marketing Strategy For Your Fashion Brand

Embarking on a transformative expedition into the heart of fashion marketing demands precision and strategy. In the dynamic ecosystem where couture meets commerce, the ability to decode customer preferences becomes a defining factor

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February 9, 2024 No Comments
The Ultimate Text Message Marketing Hack for Ecommerce Success
eCommerce

The Ultimate Text Message Marketing Hack for Ecommerce Success

In the dynamic realm of digital advancements, brands are consistently seeking inventive approaches to connect with their customers. SMS marketing has surfaced as a potent tool that ecommerce enterprises can utilize to cultivate

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January 16, 2024 No Comments
The Ultimate E-commerce Marketing Plan
eCommerce

The Ultimate E-commerce Marketing Plan: Unveiling the Best Strategies

Business operations have been fundamentally altered by the digital revolution. In the realm of e-commerce, the right marketing strategy can spell the difference between stagnation and soaring success. For small to mid-sized businesses

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January 10, 2024 No Comments
Proven Brand Awareness Strategies for eCommerce Brands
Branding

Proven Brand Awareness Strategies for eCommerce Brands

Standing out matters in the world of ecommerce–a lot.  Picture this: when someone thinks of what you offer, does your brand immediately come to mind? If so, congrats! That’s brand awareness in action.

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December 8, 2023 No Comments
Elevate Your Ecommerce Success: Unveiling the Secrets of Marketing Optimization
eCommerce

Elevate Your Ecommerce Success: Unveiling the Secrets of Marketing Optimization

In the competitive world of online retail, eCommerce marketing optimization is your secret weapon. It’s not just about driving traffic to your site; it’s about converting that traffic into paying customers and ensuring

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December 1, 2023 No Comments
eCommerce

Effective Strategies to Optimize Your Marketing Funnel

Transforming website visitors into paying customers is no easy feat – it’s a process that requires a deep understanding of your target audience, a well-crafted strategy, and continuous optimization. Optimizing the marketing funnel

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November 28, 2023 No Comments
Email Marketing

10 Proven Strategies for Killer Ecommerce Email Copywriting

The digital landscape is teeming with countless marketing strategies, but one stands unbeaten in its effectiveness – email copywriting for ecommerce. With a highly targeted audience, a more personal approach to communication, and

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October 31, 2023 No Comments
eCommerce

Email Opt-In Offer: Discount vs. Cash Back – What’s Best for Your eCommerce Business?

In the world of eCommerce, email marketing is a game-changer, and your email opt-in offer is the first step towards building a strong customer base. The dilemma many businesses face is whether to

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October 25, 2023 No Comments
How Often Should You Be Emailing Your Ecommerce Customers?
eCommerce

How Often Should You Be Emailing Your Ecommerce Customers?

How frequently should you reach out to your ecommerce customers via email?  It’s a conundrum that has left marketers and business owners alike in a constant state of contemplation. Should you flood your

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October 3, 2023 No Comments
When Is The Best Time To Send Email & SMS Messages For Your Ecommerce Brand
Email Marketing

When Is The Best Time To Send Email & SMS Messages For Your Ecommerce Brand

In the ever-evolving landscape of eCommerce marketing, precision and timing are the keys to unlocking the full potential of your email and SMS campaigns. Crafting compelling messages is essential, but delivering them at

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August 25, 2023 No Comments
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