Greg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter and connect with him on LinkedIn.
Having creative control to customize your Shopify site is a powerful tool your organization can take advantage of. Customers are looking to have a user-friendly and simple experience on your site, so having
If you’re wondering how to build an sms list for e-commerce businesses, you’ve come to the right place. Building an SMS list (and marketing to it) is an essential piece of the overall
In today’s highly competitive e-commerce landscape, attracting and retaining customers is critical to achieving scale and accelerated growth. One strategy that has gained popularity over the last few years is implementing a loyalty
While traditional digital marketing channels like email and paid social media are incredibly important, there’s another powerful tool that many ecommerce businesses are overlooking: SMS marketing. By sending personalized marketing messages directly to
Online product reviews have become an critical part of the customer journey. With the rise of e-commerce, customers are no longer limited to buying products from physical stores. So, consumers do their research,
Your greatest asset as an ecommerce business is your customers. Ranging from loyal fans to first-time customers, these people are what keep your business running. So, how do you keep, maintain and build
If you are looking to strategically grow your business, have you considered maximizing your average order value through e-commerce bundle deals and packages? It is no secret, businesses can acquire growth through conversion
You have often heard it is easier and cheaper to get current customers to make another purchase than to attract new customers. It’s 100% true! The probability of selling to an existing customer
It is critical for e-commerce businesses to develop real and long-lasting relationships with customers to cultivate long-term growth and viability for your business. As we all know, it’s much cheaper to keep a
Have you been thinking about scaling your content marketing to support your search engine optimization initiatives? If you haven’t, it’s time to start considering it. The thing is, having a content marketing strategy
If you’ve been considering doing content analysis and reporting for your e-commerce business, don’t wait another day. You see, when it comes to e-commerce content marketing, having good reporting and analysis to back
If you’re looking for a way to improve your content marketing for an e-commerce plan, look no further than optimizing content. There are many things that need to be considered as you’re trying
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