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How to Pass the Google Analytics IQ Exam in 2016

By | Digital Marketing, How-To, Strategy, Tools | 8 Comments

Predicting trends for 2016 have been the focal point of feeds for weeks and there isn’t a better time than now to focus on attainable goals for the present. Here’s one you can begin to check off today:

Take the next two weeks to study for the Google Analytics Individual Qualification (GAIQ) Exam and get certified!

Whether you’re new to digital marketing, or a seasoned guru needing to brush up your credentials to impress clients or C-suites, passing the GAIQ exam is a great demonstration of proficiency and will allow you to better leverage Analytics within your business or agency.

You might have already come across some resourceful guides that demonstrate how to prepare for the exam in a matter of days. Success in such a short time will depend greatly on your previous knowledge and experience using Analytics.

As a GA novice, I found two weeks to provide just the right amount of study-time to get a comprehensive grasp on the content, without leaving a large enough time gap for having to relearn previous material.

Here’s the breakdown of how I studied for the GAIQ exam, while keeping my eyes dry the entire time, and passed!

The Logistics

  • 70 Questions
  • 90 Minutes
  • 80% in order to pass. You must answer 56 questions correctly.
  • Valid for 18 months.
  • Questions will come in forms of Multiple Choice and True/False.

** You will find that in Google’s provided course material below, some Multiple Choice questions will come in the form; Check all that apply, meaning that if 3 answers for a single question apply, and you select 2 only, then your answer for the entire question is incorrect. The actual GAIQ exam is much more straightforward than this, providing 1 correct answer only for each question. Whew!

G exam

 

What’s Changed?

  • No Charge. The GAIQ exam is completely free
  • No Badge. Instead of a completion badge, you may print your personalized certificate or promote it on your Google Partners profile page.
  • No Revisiting. Questions appear in sequential order and once you have selected an answer, you will not be able to return to the question.
  • No Discouragement. You may retake the exam 7 days after the initial attempt if need be.

The Essentials

While Google Partners offers four courses of actionable material pertaining to Analytics, the bread and butter of the exam are within the first two courses. Be sure to know these well: Digital Analytics Fundamentals and Google Analytics Platform Principles.

Each course consists of a series of Units, with corresponding Activities and a Final Assessment. The units are somewhat lengthy and full of video content (you can opt for the text transcript version if you’d like).

Do take the time to absorb the content of each course in its entirety and take notes; you will be thanking yourself later. Here is an sample 2 week study calendar that helped me to stay on track:

Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Week 1 D.A.Fund

Units 1&2

D.A.Fund

Units 3&4

D.A.Fund

Unit 5

D.A.Fund

Unit 6

Final Assessment
Week 2 Platform Principles

Units 1&2

Platform Principles Unit 3 Platform Principles Unit 4 Final Assessment Take GAIQ Exam

What You’ll See: 

You can almost guarantee to see these topics, covered in the Digital Analytics Fundamentals and Platform Principles courses, on the exam:

 Attribution Models: 

Understand the overviewLast Interaction. Last Non-Direct Click. Last AdWords Click. First Interaction. Linear. Time Decay. Position Based.

Analytics Tracking: 

Know how Google tracks via mobile, desktop, or other digitally connected device. Where do you place the GA tracking code on a site?

Types of Goals:

Goal types are Destination. Duration. Pages/Screens per session. Event. Why define a Goal Value for non-ecomm websites?

Campaign Tracking:  

Practice using the URL BuilderDestination URL. Source. Medium. Campaign Name. Campaign Content. Know the mediums auto-tracked by Analytics vs. mediums needing manual tagging.

Analytics Process & Structure:

The process flows in this order: Collection. Configuration & Processing. Reporting. Understand how configuration and processing coincide. Structure from top to bottom looks like this: Account- Properties- Views

Activity4.2

Image Source: Analytics Academy 

Importing Data to GA:

Brush up on these concepts: Account Linking. Data Import.Dimension widening. Cost data import.

Dimensions and Metrics:

Know the difference between dimensions and metrics and understand scope.

Reporting Tools:

Be sure to get these common reporting tasks down: Date comparison. Table filter. Table sort. Plot rows. Primary dimension. Secondary dimension. Pie chart. Pivot table.

Behavior Reports:

Dig into the Behavior Flow of your Analytics for this one and explore Site Content: All Pages. Content Drilldown. Landing Pages. Exit Pages. Site Speed. Site Search. Events.

 

What Threw Me:

These few topics didn’t stand out as much to me throughout the course material. Be sure to brush up on the following:

Measurement Protocol:

Developers can measure how users interact with their business from almost any environment.

Intelligence:

Know these two types of alerts: Auto Alerts vs. Customer Alerts.

Real Time:

Understand the capabilities and limitations to monitoring instant web activity.

Site Speed:

Know the Site Speed reports metrics measured.

Had Enough?

 

After 2 weeks of being anchored to the fundamentals and principles of Analytics, you are as prepared as you’ll ever be, so don’t stress! Open up Google Partners in Chrome. Sign up if you haven’t already.

In a separate browser, leave open your notes and an active Google Analytics account, if you have one, or use the one you set up as part of the practice courses. Take a deep breath, and begin!

To help set a mellow, relaxed mood, I went for the Study Time Starts Now playlist. 

Get in your zone and let Google track your time and progress in the bottom corners of the test screen.

 Best of luck to you!

As always, Stryde is here for any web traffic, content, or specific Analytics questions you may have regarding your ecommerce or lead generation site.

What are your study tactics for the GAIQ exam? Let us know in the comments below!

The Keyword Challenge on SEOchat | How to Compete for Your Site’s Searchability

By | How-To, SEO, SEOchat, Strategy, Tools | No Comments

Keyword research, grouping, implementation, tracking, and measurement can certainly sound like an uphill challenge, but its also the starting platform for any online marketing campaign. The competition for being found by your top keywords can be steep but getting a grasp on new tools and tactics from other professionals can make all the difference for a steady climb to greater organic search outcomes.

Stryde administers a weekly Twitter chat Thursday at 1 pm ET for marketing pros and padwans alike, to openly discuss their strategic approaches and tips to digital marketing success. In a friendly space, we share and learn from one another about the trends and updates in SEO and marketing.

Last week’s #SEOchat discussed how to use keywords to compete for your site’s searchability. Knowing the exact terms that your audience is searching for allows you to optimize your content for better search visibility across all channels. Keyword insights can also reveal where you rank next to your competitors. In case you missed out, or would like a recap, here are the highlights from what we covered on #SEOchat:

Question 1: When starting off on a brand new SEO campaign, at what point does keyword research come into play?

Question 2: What are your favorite tools for finding keywords and phrases that you are already ranking for?

Question 3: How do scale the competitiveness of keywords for which you would like your brand to be found?

Everyone shouting out to SEMrush>>

Question 4: What factors do you consider in determining whether SEO or PPC is best to put your brand/clients’ dollars toward?

PREACH!>>

We skipped right ahead to…

Backtrack to Q6, keeping everyone on their toes…

Question 6: What is the average life of your kw list used across content, social media, & link-building?

Flash forward to Q8… no whiplash intended

SEO is always changing. Let’s keep each other up to date through chat! Be a part of it every Thursday at 1 pm ET. Find us at #SEOchat!

 

What topic would like to see on #SEOchat? Comment below and we’ll chat soon!

STRYDE | What The Stryde Ladies Can Tell You About Their Content Marketing Tools 1

What The Stryde Ladies Can Tell You About Their Content Marketing Tools

By | Our Process, Tools | One Comment

At Stryde, content creation, distribution, and promotion is just another way of life. It’s our everyday bread and butter, our mental workout routine, and the juice that gets us going each day.

We three Stryde ladies know that there’s a lot that goes into implementing these marketing tactics from start to finish and using the proper tools isn’t just a big help, it’s a necessity!

For each of our specialists in the areas of social media, content creation, and outreach, there are a variety of resources that we use and love. Here’s what goes into our toolboxes:

Emily Burkhart, Social Media Manager, knows how to promote! She amplifies client’s content to tailored audiences on the daily and optimizes it with creative images, always while keeping up with industry trends. She relies on a few tools to stay on top of it it all.

“I live in Hootsuite. It’s the tool I utilize every single day without fail. Whether I’m scheduling shares for the week or putting reports together, Hootsuite really gives you all that you could ask for in a social management platform. I’ve tried other platforms, but even the most beautifully designed pale in comparison to Hootsuite.
When it comes to content amplification, getting your hashtags right is paramount! For that, I love Hashtagify.me. It shows a hashtags popularity and related keywords, all with one simple search.
Now, when it comes to images, I cannot live without Canva! I don’t have a formal education in graphic design, but Canva makes it so easy to make the image in your head a reality. If you find yourself fumbling with Photoshop and InDesign, or just want to add some fun images to your current blogging efforts, you have to check out Canva.”

@realemilylouisa
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Kirsten Metcalf, Content Strategist, writes on anything from witty dating advice, to cloud computing, to more sensitive topics each day; changing the subject matter and keeping her tone on point! She can draft up an intelligent, entertaining content piece in nothing flat, using a few tools to help spark her creativity.

“I like organization. If my house and workplace aren’t organized, I can’t get anything done. This is exactly why my No. 1 tool to keep me, my topic ideas, client content pieces, and my weekly to-do list organized is Evernote. Everything I need to see and be reminded of is right there in one place, and it easily syncs with all my devices so I can add and check stuff in the office or on the go. I’m cheap and just use the free version, which makes this tool even more fantastic that it keeps me focused and on task, and helps turn my content ideas into completed works of art at no cost.
As a writer, I’ve experienced writer’s block my fair share of times. Sometimes it’s hard to come up with an amazing content topic. This is where Quora comes in handy. I just recently got a Quora account, and so far I like this Q&A site. I selected topics that interest me and that are relevant to Stryde’s clients, and now when I log in I can follow and search for popular questions being asked and answered within those topics. I can also ask my own questions and answer other users’ questions. It’s a great way to see what questions users in Stryde’s industry and our clients’ industries are asking and topics they’re talking about, which helps me discover new ideas when trying to brainstorm relevant content topics.”

@k_metcalf4
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Emily Christopher, PR & Outreach Strategist, understands the organic way of promoting content. When it comes to building relationships, quality and authenticity are key. She uses a few tools to get content under the noses of the right influencers and out to the eyes of the right audiences.

“In running an outreach campaign, I can’t stress organization enough. I use Buzzstream to build lists that live under assigned tags and can track my email threads and add notes. The Buzzmarker is also a newer feature that lets me save contacts directly from the page that I’m on. That’s really helped to speed things up for me. Buzz also makes it super easy to set up email outreach templates, while still giving me the option to customize a message before sending and giving it a more personal touch.
When I’m looking to reach out to more niche audiences, a great tool I’ve been using more recently is Citation Lab’s Link Prospector. It allows me to build contact lists and easily label them by campaign. You can select the type of report you want to run for your campaign; I often use “guest posting” and “links pages”, and then plug in my search phrases. It automatically pulls a customized list of contacts that’s right in line with what I’m searching for. It’s pretty awesome.”

@emily_C27
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Implementing these tools daily does not only make our jobs much easier, but it also expedites processes and helps to propel our client work to the next level. A big thanks to all of the tools we’ve listed and we’re excited to discover many more! What are some of your favorite content marketing tools?

Digital Marketers – Welcome To Raven Tools New Reporting Engine!

By | Tools | No Comments

0_ravenblackStryders LOVE Raven Tools! Since the day we launched Stryde, Raven has been the go to tool for our team to streamline SEO analysis and processes and drive exceptional value for our base of clients. We were one of the lucky few who were asked to beta test and review the new reporting platform and talk about how it benefits online marketers, whether in-house or agency based. After testing for several weeks, here’s our review:

Customized, Automated Digital Marketing Reporting

We’ve always loved Ravens report wizard, whether putting together detailed analytics reports or site auditor reports, but after today, we’ll never have to put together another report again!!!

Reports within Raven are 100% customized based on the needs of a client/project and are fully automated. You can schedule your reports to be generated Daily, Weekly, Monthly, or Quarterly and the best part about them is, they can be shared with your boss/client via a unique URL that’s emailed to them automatically (if you want).  The reports themselves are interactive and look fantastic on any device, which is huge considering most C-Level Executives want reports they can view on the go.

Building Your KPI Driven Reports

Building your reports is a snap with Raven’s “widget” based dashboard. Simply click on the data you’d like to pull into your report, select the metrics, and add to your report. This is especially useful because each direct report/client has different reasons for running digital marketing campaigns and have different definitions of what success looks like.

Using the summary widget, you can preface each section of your report with a brief executive summary explaining the data and why it’s important to your campaign.

raven-reporting-widgets

You can also close out your report with customized text section that includes a call to action like, visit our website to see our recent blog posts, follow us on Twitter, Like us on Facebook, etc.

The Final Result

Better looking, more robust, data driven reporting done in a fraction of time it took to run reports in the past.

report

And what do we do with the time saved on reporting? Dump it back into strategy and tactics to move the needle… duh!!!

Wish List

We do wish we had some additional branding options than just the logo upload option. We’d like to add in custom backgrounds, etc. to make the reports look and feel like our brand and other deliverables our clients see. It would also be awesome if we had some way of tracking how many times each report was viewed and interacted with. Other than this, the new reporting platform is darn near perfect! Nice work Raven team!!!

If you want to take Raven Tools for a 30 day free trial, and we highly suggest you do, click here to get started (yup… this is a referral link and we get paid if you sign up). If you don’t want to hook us up, no biggie, here’s a direct link 🙂

25 Online Marketing Tools We’re Thankful For This Year

By | Tools | One Comment

marketing toolsHere at Stryde, our employees are extremely thankful for all of our many blessings. We are also thankful for the many amazing tools we get to use on a daily basis to make our jobs easier and to help push client campaigns to the next level. Because of this, we decided to put together a post of the 25 online marketing tools that we are most thankful for this year. This list is in no particular order, but we tried to group them into similar themes. Happy Thanksgiving everyone!

Raven Tools – We use Raven Tools to tackle two regular tasks of ours. First, crawling prospect and client sites and creating robust dashboards that provide at a quick glance, the status of our clients campaigns. We cannot tell you how many hours these dashboards save us on a regular basis. Thank you to the awesome Raven team, Jon, Alison, Arienne, Courtney, and everyone else!

SEMRush – We were recently turned on to SEMRush by Rae Hoffman’s write up on Sugarrae.com. We use SEMRush to gather competitive intelligence on PPC campaigns. There are also many other uses, but the fact that we can reverse engineer some of the most successful PPC campaigns in the world, pays for itself. Thank you SEMRush team!

Open Site Explorer – We use OSE for many different things within our company, link analysis, competitive analysis, broken link building, etc. Thanks to Rand and the Moz team for building such a kick-a tool!

BuzzStream – Paul May and his team have built one of the greatest marketing tools we use at Stryde. We use Buzzstream to manage our link acquisition and outreach efforts. Thanks for everything Paul!

WordPress SEO by Yoast – Running on WordPress and want to be even more SEO friendly? Yoast makes it super easy with this awesome plugin. Thank you Joost for your great work.

Screaming Frog – We have no idea off the top of our heads who created Screaming Frog, but it rocks! We are grateful for the Screaming Frog team for making a killer site crawler that works on Macs!

Schema Creator – Hey, another tool by the folks over at Raven. I think you guys are the only company that is mentioned twice on our list! Nice work! We are very grateful for the schema creator because it makes our lives much easier to not have to hand code schema markup on our clients sites.

YouEyeYouEye is the ultimate usability testing tool. We use their network of website reviewers to uncover missed opportunities to create a more user friendly website. It’s not a free tool, but with the value that it provides, we definitely recommend it! Thanks for your awesomeness YouEye.

OutbrainOutbrain is a content recommendation engine that we use to seed our clients content. You can see earned media placements as well as your clients blog post. This helps us gain additional reach, attract additional social shares, and attract the very best links. Thanks Outbrain team for creating such an amazing network!

StumbleUpon Paid Discovery – Just as with Outbrain, SU Paid Discovery is another tool we use to seed our clients content. Thank you StumbleUpon for cheap views!

Facebook Sponsored Posts – We also use FB Sponsored Posts to seed our clients content and help them generate more Likes for their Facebook Pages. Facebook and Outbrain are our favorite. Thanks Facebook Team!

LinkedIn Sponsored Updates – Lastly, we use LinkedIn Sponsored Updates to seed content as well. This tool is in its infancy, but so far so good! Thanks LinkedIn Team!

Google Apps – Our company runs on Google Apps for Business. If Google Apps ever went away, I think we would cease to operate as a company because we are so married to their suite of tools. We think it’s kind of lame that they charge for the product now, but regardless, it pays for itself every day!

Google Analytics – We look at Google Analytics as tool we can never live without, even after taking away our keyword data. Without a good analytics package you are dead in the water as a marketer, so thank you Google!

Google Webmaster Tools – Another Google product we cannot live without, Google Webmaster Tools is used every single day by our team here at Stryde. So many fantastic insights into our clients websites and marketing campaigns. Thanks again Google!

Bing Webmaster Tools – See above and replace Google with Bing 🙂 Huge thanks to the Bing team!

dotMailer – dotMailer is an email marketing solution that we were turned on to by one of our clients. It is definitely a step up from Mail Chimp and has so many amazing value adds that it’s worth the extra cost. As we migrate our client base over to dotMailer, this is definitely a tool we will be using on a daily basis. Thank you, dotMailer team for building such a robust email marketing tool!

Hootsuite – If I had to guess, we probably access Hootsuite at least 100 times per day across each of our employees and client campaigns. Hootsuite is a bare bones social media management tool, but gets the job done for us right now. We are looking at Nuvi, but it’s a bit pricey. Cheers Hootsuite!

Feedly – Feedly rocks! We use Feedly to monitor several things for our clients, including competitors content strategy, trending topics, brand mentions, and so forth. Feedly makes it extremely easy to manage all clients in one dashboard and super easy to engage with different pieces of content published. Thanks Feedly team!

Cloudflare – If you haven’t learned by now, site speed matters… a lot! We use Cloudflare to take our clients sites to the next level when it comes to site speed. It is super easy to use and super affordable. Thank you Cloudflare team!

Evernote – What do we not use Evernote for? Content brainstorming, client meeting notes, and so much more! Evernote is the bomb.com! Thank you Evernote team for making something amazing!

Boomerang – We use Boomerang to schedule outreach emails to land in our targets in boxes during peak business hours. We’ve seen response rate go through the roof by adding Boomerang to our tool set and their customer support is pretty darn awesome! Thanks Boomerang team!

Adroll – Retargeting? Yes please! Adroll is another one of those tools we can’t live without. Retargeting individuals who abandoned our clients websites has shown to be an extremely positive strategy and Adroll is the best in the business. Thanks Adam and team!

Survey Monkey – We use Survey Monkey for two specific purposes, to ensure our customers satisfaction and to poll our customers clients to help us formulate a content strategy. It is an invaluable tool! You rock Survey Monkey!

PowToon – We use PowToon to create awesome videos for our clients. Their tool set is second to none, so if you need to create awesome videos on a budget, look no further. Thanks PowToon team!

My Christmas Wishlist: 10 Business Tools I Want & Need

By | Tools | No Comments

santa-rudolph

Since Christmas is just over two weeks away, I thought it would be super fun to put together a blog post talking about the ten business tools (that cost money) that I want for Christmas. These are tools designed to take a business to the next level, whether they help with website functionality, your marketing efforts, or just general business tasks. They aren’t in any particular order, so let’s dive into my list:

Gravity Forms

Gravity forms is a stellar WordPress plugin that helps a website owner set up and customize their online forms. I’ve used this plugin before when marketing for other sites, so I know it is extremely powerful. Another awesome feature is its ability to post data to other services that you use like MailChimp, AWebber, PayPal, or Authorize.net. There are three price points, $39 for personal use, $99 for business use, and $199 for a developers license. You can purchase Gravity Forms here.

Backup Buddy

Backup Buddy is another awesome WordPress plugin that allows you to backup and restore your website in just a few clicks. They also have an amazing migration assistant that makes moving your domain to a new web host or to a new domain a snap. Backup Buddy also has three price points, $75 for personal use, $100 for business use, and $150 for a developers license. You can purchase Backup Buddy here.

Yoast Video SEO For WordPress

If you are in SEO, you know who Yoast is and know that he makes amazing plugins for online marketers. This year, he released his much anticipated Video SEO plugin that assists users with video optimization and helps them rank well in the search engines. This plugin is MONEY and costs just $89!!! You can purchase the Yoast Video SEO For WordPress plugin here.

Securi

Securi is a web monitoring and malware clean up service. They are the perfect service to use when your website has been hacked or infused with malware. In addition to that, they monitor and scan your website frequently for security threats and alerts you when they find anything. They have three plans $89.99 per year for one website, $189.99 for up to five websites, and $289.99 for up to ten websites. You can purchase Securi here.

HubSpot

HubSpot is an all-in-one inbound marketing software for enterprise businesses. The platform helps with SEO, Social Media, Content Marketing, Building Landing Pages, and helps with Email Marketing. HubSpot has three pricing packages for business, $200 per month for a basic setup, $600 per month for a professional setup, and $1,000 per month for an enterprise setup. You can purchase HubSpot here.

Pardot

Pardot is a marketing automation system that helps business of all sizes simplify their marketing efforts and generate a higher ROI from prospects and current customers. Their platform helps with lead nurturing, landing page build out, CRM integration, and has robust reporting. They too have three packages, $1,000 per month for a professional package, $2,000 per month for an enterprise package, and $3,000 per month for an ultimate package. You can purchase Pardot here.

Ahrefs

We’ve used Moz, we’ve used Raven, we’ve used Majestic, but there’s a newer tool on the market that we’ve tested and want a full subscription to, Ahrefs. Ahrefs is a link analysis tool to analyze your backlink portfolio and also the portfolios of your competitors. The insights they provide are far superior to other tools and we highly suggest checking them out. They have three different plans, a professional plan for $79 per month, an elite plan for $179 per month, and an enterprise for $499 per month. You can purchase Ahrefs here.

Animoto

Animoto is a pretty slick service that is used to create stunning videos that interact with your potential customers. Their service allows you to take photos, video clips, and music and create videos with very little “video creation” or “video editing” know how. They too have three plans, a free version, a plus version for $2.50 per month, and a pro version for $20.75 per month. You can purchase Animoto here.

ContractPal

ContractPal is a service that allows you to eliminate the traditional paperwork that any business engages in. This can include sales contracts and statements of work, all the way to down to employment agreements sent to new employees. They they not only make everything paperless, they also store all your documents securely online, so you always have access to them in one simple dashboard. They have different pricing structures based on the volume you do, so give them a call and discuss with them your needs.

iPhone 5

Alright, the last thing on my wishlist doesn’t need much of an explanation. I want a new iPhone! I run the majority of my business from my iPhone and would love a bigger screen and 4G speeds. You can purchase a new iPhone5 here.

That’s my list… what do you want for Christmas? Please feel free to share in the comments section below!

What Are Google Alerts & What Can You Use Them For? (Part 2)

By | Tools | No Comments

alertsGoogle Alerts is a powerful tool that scours the Internet for the things you are most interested in and delivers those postings to you via email or text. There are many applications for using Google Alerts both in your personal life and in business. As I explained in my previous post, Google Alerts can be a fun and useful tool in your personal life. In this post I’m going to talk about some business applications for this free tool.

Google Alerts: Business Applications

If you are decision-maker or marketing professional in your company or if you have responsibilities around your business image, I suggest the use of Google Alerts in your strategy planning. You can use Google Alerts to give you the edge over your competitors by monitoring the Internet for anything about:

  1. Your Company, Website, Products, or Brands
  2. Your Industry or Niche
  3. Your Competitors
  4. Your Business Blogs

Your Company, Website, Products, or Brands

Set Google Alerts around your company name and company key words. Good news or bad, it is important for you to be aware and responsive to what is being said about your business online. Anytime your company, website address, products, or brands are mentioned online it would be advantageous for you to know about it.

I like the Six Tips and Tricks to use Google Alerts Like an Expert that I found on the Hubspot blog. They provide simple ways to set up your Google Alerts around your business.

Your Industry or Niche

Google Alerts, set up strategically, can help you find new blog ideas, the latest news, trends, etc. relating to your industry or niche. You can even use it to follow other bloggers in your niche to see what they are saying.

Likewise, to help establish your brand as an industry leader, set Google Alerts so that as questions are asked online that fall within your industry or niche, you are always the first to see those questions and to respond.

Your Competitors

It is important to keep informed about what your competitors are saying and doing. Set up Google Alerts to monitor what is being said about your competitors, good or bad, you can learn from it. Try not to repeat the same mistakes and learn what your competitor’s clients are saying or asking for. Likewise, pay attention to how your competitors are responding or what they promise. It’s all good stuff that you can leverage to improve what you do.

Your Business Blogs

Use Google Alerts to monitor your blog postings for links and comments. Set up an alert with your blog address and when people link to your blog, Google Alerts will send you an email or text. Be quick to respond.

This is a short list of business uses for Google Alerts. Get creative and take advantage of this free, powerful tool from Google.

If you have any other ideas on how to use Google Alerts in business, please feel free to share in the comments section below.

What Are Google Alerts & What Can You Use Them For? (Part 1)

By | Tools | No Comments

What Are Google Alerts?google-alerts-for-business

Google Alerts is a free tool from Google that monitors the Internet for the things you are most interested in and sends you automated emails or texts when Google finds new results that match your search terms. It is like having a personal assistant that delivers to you the web pages, newspaper articles, or blogs you are most interested in. Google Alerts are simple to use: Enter your search query; specify what type of content results you are interested in; specify how many articles/results you want to see and how often you want to receive them. It’s that easy!

What Can You Use Google Alerts for?

There are many uses for Google Alerts both in your personal life and in business. The more creative you are the more exciting the tool becomes! In this post I will talk about some ideas around using Google Alerts for personal use. Below are a few examples.

Google Alerts: Personal Use

What are you passionate about? Use Google Alerts to scour the Internet for the latest information about what excites you. Much time can be saved by having this information delivered to your inbox rather than having to search the web manually. A few personal uses for Google Alerts are listed below:

  1. What is being said about You
  2. Monitoring your personal Blogs
  3. Keeping tabs on your favorite Sports Teams, Individuals, and Hobbies
  4. Watching for Local Events
  5. Finding a New Job

What Is Being Said About You Online?

If you are active online, you may want to monitor and be responsive whenever your name is mentioned. For some, your name is your brand. It can be very impressive to chime in when your name is mentioned or it can be very helpful to set the record straight if you notice any errors or misinformation being shared about you.

I have even heard of Google Alerts being used to help monitor and protect you from identity theft. WikiHow talks about setting alerts for your key personal data so that as Google crawls the Internet, if anything new is found to match your sensitive information, you will be alerted and can quickly act on it.

Monitoring Your Blogs

When you write articles or blogs online that elicit responses from others, Google Alerts is a great way to be alerted immediately as feedback and discussions occur. This way you can responsive and engaging with your followers.

Likewise, you can know when others link to your blog by setting up a Google Alerts with your blog address. This way you will be notified when people link to your blog via that address. This is a great way to monitor the interest level in the content you are writing.

What Is Going On With Your Favorite Sports Teams, Individuals, & Hobbies?

It may be fun to set up alerts around your favorite sports teams, actors, writers, athletes, leaders, or hobbies. When new articles are posted or newsworthy events occur, Google Alerts will keep you in the loop. Impress your friends with your new found knowledge and timely information.

Keep Up With What Is Going On Locally

If you are like me, then there have been several weekends where you’ve wondered if there might be something fun going on locally that you could attend. Set alerts around sporting events, theatrical productions, service opportunities, races or competitions, concerts, sales (for you shoppers), etc. Get creative with Google Alerts and have it scour for local event postings and you may never have a boring weekend again.

Looking For a New Career?

This is one I hadn’t thought of before researching this topic. Use Google Alerts to dial in on the job market and be alerted as soon as jobs are posted.

Do you have any ideas or examples of how you use Google Alerts for your personal interests? With Google Alerts, the possibilities are endless—it can be a fun and time saving tool.

Catch my next post on ideas on how to use Google Alerts in Business.