For those in the marketing world, or those trying to get into the marketing world, there was only one place to be Wednesday afternoon — the 2014 Utah Marketing Awards. More than 200 of the best Utah marketing professionals and small business owners attended this second annual event, hosted by the Utah Chapter of the American Marketing Association, at The…
You’ve probably heard by now that content marketing can help you generate leads, lift sales and increase brand awareness. Are you currently writing blog posts and creating eBooks for your business – but not seeing the immediate results those Internet marketing gurus said you would? That’s because your content marketing strategy has a few holes in it. Here at Stryde we…
I’m often asked to compare inbound marketing vs. outbound marketing, and people are surprised when I talk about how to integrate inbound and outbound instead. At Stryde, we focus on inbound marketing because we believe that it’s the best way to engage people who have an increasing amount of control over the content that they consume. We rightly point to…
When it comes to social media marketing, I’m not a big believer of drumming up followers, friends, and likes just to look awesome. What I am a huge believer of, is using social media for what it was intended, connecting with your target audience, engaging them, and turning them into customers and then into brand advocates. In today’s post, I’d…
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