If you haven’t gotten around to using Instagram stories for your business yet, Instagram’s most recent announcement gives you all the more reason to start. Instagram announced Tuesday that they are introducing shoppable stories — which means when a brand posts an Instagram story, they can tag the image or video with the products featured and provide viewers with a direct…
Rachel Nilsson used influencer marketing to grow her multi-million dollar kids clothing business from nothing. And we really do mean nothing; Four years ago, with a husband in grad school and three young boys at home, Nilsson knew she had to do something to help her family survive. The family of five was “broke as a joke” (her words) and…
Instagram is hot right now, especially for online stores. That’s the message BigCommerce sent during its September Town Hall. Instagram has quickly become the perfect engine for building interest in products and brands. The ability to sell through the social platform, however, has been a long time coming. Instagram Product Tags for BigCommerce Announced to be coming soon (no actual…
Welcome to part 3 of our eCommerce Growth Series. If this is the first post you’re seeing you can check out part 1, How to Drive eCommerce Sales Using Pinterest, and part 2, How To Drive eCommerce Sales Using Facebook. In this post we’re going to talk about how we use Instagram to boost eCommerce sales. Any solid digital marketing…
Last year, one of the year’s trendy marketing buzzwords was influencer marketing. But unlike butterfly clips and Pokemon Go, influencer marketing—marketing that focuses on using industry leaders to drive a business’s message and/or product to a bigger market—is a trend that’s here to stay for the long haul. Why eCommerce Businesses Should Consider Influencer Marketing Back in the day,…
Social media for ecommerce businesses is a massive time suck. As a whole, 43% spend 6-plus hours a week, while 63% of business owners spend 1-5 hours a week on social media. At a glance, for a 40-plus hour work week, this may not seem like a lot. But add it up over a month and you’re spending 24 monthly…
Some of the more common questions we’re asked during the sales process are “how do I know that I’m choosing the right content marketing agency?” or “what makes a good content marketing agency?”. Because the idea of content marketing is so new to businesses large and small, I wanted to create a follow up post to one created by Shannon this summer…
With Facebook’s organic reach continuing to plummet, businesses are on the hunt for better ways to reach consumers through social media platforms. Enter Instagram. Instagram has enjoyed astronomical growth over the past several years. In fact, the mobile app’s year-over-year growth from 2013 to 2014 comes in at a staggering 66%. Furthermore, Instagram’s average engagement rate is 15 times higher…
Susan Petersen, founder and CEO of Freshly Picked, loves Instagram. In fact, she might even love it more than her husband. She spoke about her astounding Instagram success at Inbound Marketing SLC on Oct. 2. She said that at one point, she was spending so much time on Instagram that her husband jokingly said that he wished she loved him…
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