Last year, one of the year’s trendy marketing buzzwords was influencer marketing. But unlike butterfly clips and Pokemon Go, influencer marketing—marketing that focuses on using industry leaders to drive a business’s message and/or product to a bigger market—is a trend that’s here to stay for the long haul. Why eCommerce Businesses Should Consider Influencer Marketing Back in the day,…
Social media for ecommerce businesses is a massive time suck. As a whole, 43% spend 6-plus hours a week, while 63% of business owners spend 1-5 hours a week on social media. At a glance, for a 40-plus hour work week this may not seem like a lot. But add it up over a month and you’re spending 24 monthly…
Some of the more common questions we’re asked during the sales process are “how do I know that I’m choosing the right content marketing agency?” or “what makes a good content marketing agency?”. Because the idea of content marketing is so new to businesses large and small, I wanted to create a follow up post to one created by Shannon this summer…
With Facebook’s organic reach continuing to plummet, businesses are on the hunt for better ways to reach consumers through social media platforms. Enter Instagram. Instagram has enjoyed astronomical growth over the past several years. In fact, the mobile app’s year-over-year growth from 2013 to 2014 comes in at a staggering 66%. Furthermore, Instagram’s average engagement rate is 15 times higher…
Susan Petersen, founder and CEO of Freshly Picked, loves Instagram. In fact, she might even love it more than her husband. She spoke about her astounding Instagram success at Inbound Marketing SLC on Oct. 2. She said that at one point, she was spending so much time on Instagram that her husband jokingly said that he wished she loved him…
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