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Leveraging influencers

Guide to Leveraging Influencers in 2017

By | Influencer Marketing | No Comments

Last year, one of the year’s trendy marketing buzzwords was influencer marketing. But unlike butterfly clips and Pokemon Go, influencer marketing—marketing that focuses on using industry leaders to drive a business’s message and/or product to a bigger market—is a trend that’s here to stay for the long haul. Why eCommerce Businesses Should Consider Influencer Marketing   Back in the day,…

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STRYDE | ‘Gramming Branding: Instagram for Business Do's and Don'ts

‘Gramming Branding: Instagram for Business Do’s and Don’ts

By | Social Media | One Comment

With Facebook’s organic reach continuing to plummet, businesses are on the hunt for better ways to reach consumers through social media platforms. Enter Instagram. Instagram has enjoyed astronomical growth over the past several years. In fact, the mobile app’s year-over-year growth from 2013 to 2014 comes in at a staggering 66%. Furthermore, Instagram’s average engagement rate is 15 times higher…

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