Five Killer Tips for Optimizing Product Listing Ads

Product Titles Long story short, product titles indicate the search queries that your products are likely to show up for. When putting together your product titles, you should put some real time and effort into giving them a title that is not only descriptive of the...

What Are Enhanced AdWords Campaigns?

Enhanced Campaigns. In short, Enhanced AdWords Campaigns are supposed to make it easier for advertisers like you and I to create compelling ads that target both desktop and mobile users. Their end goal is to simplify the process of creating and managing ads in a world...

Introduction To Product Listing Ads (PLAs)

Through their product listing ad program, they allow merchants to submit their product feeds that are then displayed within a ‘sponsored’ section on the search engine results pages. Since the launch of this program, a recent study by Kenshoo found that on average,...

Getting Started With Google AdWords & Pay Per Click Marketing

Build Out Keyword Sets Before you can get started with PPC, the first thing you need to do is determine what keywords you are going to bid on. Since you have no historical data, you will need to run some small tests to determine what works and what doesn’t work for...