Tag

google adwords Archives - STRYDE

Five Killer Tips for Optimizing Product Listing Ads

By | PPC | No Comments

It’s been seven months since Google moved to a paid model for their shopping results, now called Product Listing Ads (PLAs). Since then, advertisers and online merchants have been hard at work to find the very best possible ways to improve the performance of their PLAs and generate more revenue for their businesses. For those who are unaware, PLAs are…

Read More

What Are Enhanced AdWords Campaigns?

By | SEO | No Comments

After weeks of rumors swirling from some of the top AdWords advertisers out there, Google finally announced a change they are making to their advertising program called Enhanced Campaigns. In short, Enhanced AdWords Campaigns are supposed to make it easier for advertisers like you and I to create compelling ads that target both desktop and mobile users. Their end goal…

Read More

Introduction To Product Listing Ads (PLAs)

By | PPC | No Comments

Back in October, Google discontinued what was known as Google Shopping and introduced what is now called product listing ads. Through their product listing ad program, they allow merchants to submit their product feeds that are then displayed within a ‘sponsored’ section on the search engine results pages. Since the launch of this program, a recent study by Kenshoo found…

Read More