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digital marketing Archives - STRYDE

State of Digital Marketing Industry

State of the Digital Marketing Industry

By | Inbound Marketing, SEO | No Comments

Finally, the searcher behavior data you’ve been searching for. We’re not talking about the keywords people search for, but what they do when they use search engines. The data comes from Rand Fishkin’s Moz article which you should definitely check out. This info can really help guide your digital marketing efforts. 40-60 billion searches are performed on Google in the…

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Setting Goals for Digital Marketing in Universities

Digital Marketing for Universities: Goal Setting & Strategy

By | Inbound Marketing | No Comments

In this installment of our Digital Marketing for Universities series, we’re going to tackle goal setting. Setting goals seems like a simple enough task, right? For some it is, but for most of us, being able to set challenging yet attainable organizational goals over and over again doesn’t come naturally; it’s an acquired skill. It takes practice, persistence, focus, creativity…

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2015 Year in Digital Marketing

Digital Marketing Year in Review 2015

By | Inbound Marketing | No Comments

As your news feeds become inundated with predictions for 2016, let’s take a look back at what unfolded in 2015 within the wild world of digital marketing. January 1, 2015 Facebook Limits Promotional Content Beginning in January 2015, people will see less promotional content in their News Feeds. March 3, 2015 YouTube Spaces Further Shows Platforms Strength By March 2015,…

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STRYDE | Adaptive Content-  The Latest Adaptation of Content Marketing?

Adaptive Content- The Latest Adaptation of Content Marketing?

By | Content Marketing | No Comments

While the technology support can be a little slow to evolve, content marketing strategies and techniques are taking new shapes to identify the ideal target audience and to guide customers through a shortened sales cycle. Adaptive content offers an edge to the creation and distribution parts of the process. This content strategy is designed to support meaningful, personalized interactions across all channels. Moreover,…

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STRYDE | Content, Digital, Traditional: What’s the Big Freakin’ Difference? 1

Content, Digital, Traditional: What’s the Big Freakin’ Difference?

By | Content Marketing | No Comments

Since the beginning, in order for businesses to succeed, it’s been vital to market yourself — your products and services — to consumers. Marketing gets your brand out there and helps you garner sales. In the past, the only usable method was traditional marketing, but today you have the option of using traditional or digital marketing tactics, options allowing you…

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11 Tips for Maximizing Ecommerce Traffic during Black Friday & Cyber Monday

By | Inbound Marketing | No Comments

Much has been made about the decline of American manufacturing. Notably, China overtook the United States as the top manufacturing country in the world in 2010. And now, they’re even beating us when it comes to manufacturing holidays. Yesterday (November 11) was a holiday known as “Singles Day,” and it was created by Chinese ecommerce giant Alibaba Group. It fittingly…

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15 Tips To Tweet: Insights From Digital Marketing Thought Leaders

By | Social Media | One Comment

The world of digital marketing is wonderfully diverse and ever-changing. Business leaders have three basic approaches to this varied industry. One is to research, learn, and stay current on changing landscapes. The second would be to dive into digital marketing with a rough plan, get frustrated after the first failure and call it quits. And the final approach isn’t really an approach…

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R.I.P. Google Reader – Five Recommended Replacements For Consuming RSS Feeds

By | Content Marketing | No Comments

Today, July 1st, marks the death day for Google Reader, the highly popular RSS aggregator that several million individuals used as their go-to news source. Google’s announcement to shut down this service has been great for several other RSS aggregators and even prompted large companies like LinkedIn to purchase competing services like Pulse ($90 million acquisition price tag). In digital…

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