Many eCommerce business owners feel discouraged from blogging regularly. A number of factors play into this: They’re not sure where to start, they’re not sure how to generate ideas, and blogging (rightfully) seems like a lot of work. While starting and maintaining a blog does take time and effort, there are countless reasons why it can be beneficial — and even…
The Rise of Content Content marketing is on the rise for Business-to-Business (B2B) and Business to Customer (B2C) companies. As both a cost effective and prosperous strategy, content marketing engages and retains customers while constantly building your brand. 70% of B2B are creating more content than they were this time last year. Companies with blogs generate 67% more leads than…
First, it is important to understand what each channel will give you. Improved SEO, effective PPC campaigns, and an amplified social media presence are all attainable goals. Second, understand the different channel approaches. What works for one typically doesn’t work for another. Third, pick your channels wisely. Find where your customers are and go to them—never expect them to seek…
Do They Use Data to Create Their Strategy? Data is a critical part of any marketing strategy; without it, your marketing agency can’t create an impactful plan of action. Data helps create a holistic understanding of your company by analyzing your online analytics and overall online presence. Data shows user behavior, which helps you understand where you are succeeding and…
Digital marketing isn’t a new term. It’s been around for years. But even so, you’d be surprised at how many companies we’ve met and talked to that don’t understand what it takes to examine and choose a quality digital eCommerce marketing agency. We don’t want you to be one of those companies lost in the dark when it comes to…
Stryde was recently featured by Clutch. Clutch is a Washington, D.C.-based research firm that focuses on identifying leading digital agencies, developers and software firms that have a proven record of client satisfaction. Clutch reviews hundreds of agencies in the digital and content marketing space and selects those to feature on its website based on their ability to meet their clients’…
Some of the more common questions we’re asked during the sales process are “how do I know that I’m choosing the right content marketing agency?” or “what makes a good content marketing agency?”. Because the idea of content marketing is so new to businesses large and small, I wanted to create a follow up post to one created by Shannon this summer…
We had a crazy-fun time last week, bringing you the first ever IMSLC event, hosted by Stryde! Things started off a little shaky with some technical issues, but our speakers’ on-the-fly skills pulled through to hopefully give you some new insights into this content marketing game. Many thanks to everyone who kept it lively and held a good sense of…
A picture is worth a thousand words, but can you guess the worth of a one-minute video? It’s worth 1.8 million words. That’s enough to write a few books and still have some left over! People love video. Perhaps it’s because they can play an observer to someone else’s story. Video has been popular online since YouTube launched and other…
It’s the end of the summer and parents are counting down the days until their kids are back in school. College students are packing bags and checking off their lists of items to get things done. Even if there aren’t any students in the house, people will take advantage of the lower prices of household items and still go out…
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