The Rise of Content Content marketing is on the rise for Business-to-Business (B2B) and Business to Customer (B2C) companies. As both a cost effective and prosperous strategy, content marketing engages and retains customers while constantly building your brand. 70% of B2B are creating more content than they were this time last year. Companies with blogs generate 67% more leads than…
In previous posts in this digital marketing series, we’ve discussed SEO basics, goal setting and social platforms to help you reach some of your goals. In this final post, we’re going over all the content sources available to higher education institutions and how to use them. Importance of Content Marketing In the U.S., there are nearly 5,000 institutions of higher…
We know that content is not a new technique, but when wielded with purpose it can give you new results. There are four keys to understanding content marketing for each social channel. First, it is important to understand what each channel will give you. Improved SEO, effective PPC campaigns, and an amplified social media presence are all attainable goals. Second,…
Content marketing agencies can create a lot of usable content for your online sources, but without clearly defined roadmaps, success metrics and thorough reporting you’ll never know if their content is actually making a difference. An increase in consumers and profit takes time when it comes to content; not only do you have to develop valuable writing, you have to…
Data is a critical part of any marketing strategy; without it your content marketing agency can’t create an impactful plan of action. Data helps create a holistic understanding of your company by analyzing your online analytics and overall online presence. Data shows user behavior, which helps you understand where you are succeeding and where you need to improve in your…
If you’ve been following this series of posts we’re creating to help companies know what to look for when choosing the right content marketing agency to hire, then you know we’re on thing No. 3 to look for. And our third blog post topic focuses on the two specific things you need to ask potential agencies for: case studies and…
Choosing a quality content marketing agency that’s compatible with your company is vital to your business success, especially in the online scope of things. In case you haven’t noticed, traditional marketing isn’t what’s effective with today’s consumers—content marketing is. Your current consumers aren’t looking for in-your-face marketing about your products and services. They want to find valuable content that gives…
Content marketing isn’t a new term. It’s been around for years. But even so, you’d be surprised at how many companies we’ve met and talked to that don’t understand what it takes to examine and choose a quality content marketing agency. We don’t want you to be one of those companies lost in the dark when it comes to choosing…
Stryde was recently featured by Clutch. Clutch is a Washington, D.C.-based research firm that focuses on identifying leading digital agencies, developers and software firms that have a proven record of client satisfaction. Clutch reviews hundreds of agencies in the digital and content marketing space and selects those to feature on its website based on their ability to meet their clients’…
Some of the more common questions we’re asked during the sales process are “how do I know that I’m choosing the right content marketing agency?” or “what makes a good content marketing agency?”. Because the idea of content marketing is so new to businesses large and small, I wanted to create a follow up post to one created by Shannon this summer…
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