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Why Does Your eCommerce Business Need a Blog?

Why Does Your eCommerce Business Need a Blog?

by Laurel Teuscher | Apr 30, 2018 | Content Marketing, eCommerce, SEO

Many eCommerce business owners feel discouraged from blogging regularly. A number of factors play into this: They’re not sure where to start, they’re not sure how to generate ideas, and blogging (rightfully) seems like a lot of work. While starting and maintaining a...

The Cost Savings of Working With A Content Marketing Agency vs In-House [Infographic]

by Greg Shuey | May 25, 2016 | Content Marketing

The Rise of Content Content marketing is on the rise for Business-to-Business (B2B) and Business to Customer (B2C) companies. As both a cost effective and prosperous strategy, content marketing engages and retains customers while constantly building your brand. 70% of...

How to Choose a Digital Marketing Agency: Part 3

by Kirsten Metcalf | Apr 12, 2016 | Content Marketing

First, it is important to understand what each channel will give you. Improved SEO, effective PPC campaigns, and an amplified social media presence are all attainable goals. Second, understand the different channel approaches. What works for one typically doesn’t work...

How to Choose a Digital Marketing Agency: Part 2

by Kirsten Metcalf | Mar 30, 2016 | Content Marketing

Do They Use Data to Create Their Strategy? Data is a critical part of any marketing strategy; without it, your marketing agency can’t create an impactful plan of action. Data helps create a holistic understanding of your company by analyzing your online analytics and...

How to Choose a Digital Marketing Agency: Part 1

by Kirsten Metcalf | Mar 10, 2016 | Content Marketing

Digital marketing isn’t a new term. It’s been around for years. But even so, you’d be surprised at how many companies we’ve met and talked to that don’t understand what it takes to examine and choose a quality digital eCommerce marketing agency. We don’t want you to...
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