Retargeting is pretty much exactly what it sounds like: you pixel/target visitors who have visited your website but not purchased from you, and put your ads directly in front of them at a later point in time. In a brick-and-mortar setting, there’s very little recourse...
If you’re not using pay-per-click (also known as PPC) for your e-commerce brand, you’re leaving money on the table. In this guide, we help e-commerce business owners and in-house marketing professionals, like you, better understand PPC and how it can help you improve...
One of the ways a new e-commerce business can start driving sales relatively quickly is through Performance Max Campaign ads. Google Ads has replaced their Smart Shopping Ads with Performance Max campaigns to provide improved automation and targeting. Performance Max...
If you’re new to the world of paid search by bidding, you might be wondering how it all works. There are different strategies when it comes to e-commerce pay-per-click (or PPC) and how to get in on the bidding. In this piece, I’ll cover several different...
If you want to spend your money in more beneficial ways on pay-per-click (PPC) for your e-commerce business, your ad copy is critical. Eye-catching headlines, compelling ad copy, and calls to action that get a buyer moving are all key parts of high-performing paid...
You might be wondering, what is a paid search ad extension? Put simply, it’s a tool that can help you put your e-commerce paid search budget to better use. They do this by easily increasing your rankings. Extensions mean that Google can create more ads in...
