Are you curious about the impact Apple’s iOS 14.5 App tracking transparency update will have on your Facebook conversion data? With approximately 60% of devices in the United States running on iOS, this update could impact your reporting and results significantly. ...
Google Ads, previously known as Google AdWords, announced in a blog post they are streamlining the display campaign targeting process through a series of changes that will take effect September 2018. The most notable change from this “simplification” are new...
If you haven’t gotten around to using Instagram stories for your business yet, Instagram’s most recent announcement gives you all the more reason to start. Instagram announced Tuesday that they are introducing shoppable stories — which means when a brand posts an...
this graphic yesterday while putting together a newsletter for one of our awesome clients and felt it needed to be posted on our blog. As I talk to prospects and clients, I hear on a regular basis, “I don’t need a mobile strategy, my target audience...
