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Email Marketing

It Doesn’t Take Miss Manners to Figure Out Email Etiquette

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At the core of email marketing etiquette is a rule you probably had engraved on your brain by your mother: “treat people with respect.” In other words, don’t assume things about your email recipients. If you’re not taking the time to understand them, you are wasting their time… and yours for that matter. Now before you decide you understand this concept well…

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How To Optimize Your Emails For Mobile Devices

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If your emails aren’t optimized for mobile devices, then you’re missing out on countless opportunities. Forty-eight percent of people open emails on mobile devices, and Experian Marketing Services found in a 2013 study that Internet users in the U.S. spent most of their time checking emails on their mobile devices, averaging 14 minutes to an hour a day. Email marketing…

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Quick Tips for Smarter Email Marketing

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Every morning my alarm goes off at 7am. After turning off my blaring alarm, I begin to check email from my phone. The excitement of a new day with new emails is enough to keep my eyes open. Every morning, there are emails I actually read, like the inventive lifestyle blog MaskCara, and those I simply trash, like JCrew because…

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[REPLY TO ME!] 5 Tips for Increasing Your Email Response Rates- Part 2

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Stay out of the dark with your email campaigns! There’s always room for improvement. Having an fantastic email marketing program and optimizing can drastically increase your business. According to iContact, customers who receive email marketing spend 83% more when shopping. Additionally, the average return on email marketing investment is $44.25 for every $1 spent. Are you kidding me?? If you’re…

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