by Greg Shuey | Jun 16, 2017 | Content Marketing, eCommerce, Email Marketing, Inbound Marketing, Influencer Marketing, PPC, SEO, Social Media, Video, Web
Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion...
by Greg Shuey | Apr 17, 2017 | eCommerce, Email Marketing
research from Shopify, email marketing provides a nearly 4,300% ROI, in addition to roughly 70% of email recipients saying that they use coupons or discounts after learning about them in an email. While those engagement numbers are impressive, you should consider...
by Kirsten Metcalf | Apr 13, 2017 | eCommerce, Email Marketing
72% of U.S. adults want companies to communicate with them via email. Now that you know your customers want you to send them emails, here’s another thing to know about email marketing trends before you start blasting their inboxes—it’s estimated that 225.3 billion...
by Greg Shuey | Sep 7, 2016 | Email Marketing
It takes more than just offering quality and stylish apparel to earn a customer’s lifetime devotion. You have to put in a little extra effort if you want your customers (and their money) to keep coming back. You’ve got plenty of options when it comes to marketing your...
by TJ Welsh | Nov 14, 2014 | Email Marketing
Is there room for improvement in my email click-through rate? The answer to this is almost always a resounding yes. Today I’m going to share with you two DON’Ts and two DOs that make up the basis for proper email marketing etiquette. Follow these tips and watch your...
by TJ Welsh | Jan 23, 2014 | Conversion Optimization, eCommerce, Email Marketing
Finding the very best Call to Action (CTA) for your site can mean a huge lift in your current conversion rate. Whether you’re trying to get someone to subscribe to your email list, submit a lead gen form or make a purchase, having a strong CTA is vitally important....
