Google’s AI Overviews Are Slashing Clicks – Is Your SEO Strategy Ready for 2025 & Beyond?
TL;DR: New research shows a 50% drop in click-through rates when AI Overviews appear in Google search. If you’re still running a 2018 SEO playbook, you’re invisible to your customers and it’s costing you revenue. In 2025, ecommerce brands need to rethink how they show up in search, or risk getting buried beneath Google’s generative […]
5 Consumer Trends Every D2C Brand Needs To Know & Understand in 2025
TL;DR: The 2025 Consumer Trends Report from WARC and GWI reveals that product-based brands must evolve to stay relevant. Widening wealth gaps are splitting consumers into value-driven and experience-focused segments, requiring tailored messaging. Influencers now hold more trust than brands, making authentic creator partnerships essential. AI tools like ChatGPT and Perplexity are reshaping the buying […]
5 Ways to Prepare for the Next Chapter of eCommerce
After the year 2020, and everything it brought with it, we know one thing for certain. The pandemic changed our lives as consumers and ecommerce business owners forever. As we are starting to come out of the pandemic, are you hoping for things to finally get back to normal? Let’s be honest, it probably isn’t […]
eCommerce News & Updates – January 2021
What’s New in eCommerce Marketing? Here at Stryde, we love growing consumer product e-commerce businesses. One of our core values is curiosity. Our team eats, breathes, and sleeps eCommerce and we’re constantly self-educating by attending conferences, webinars, listening to podcasts and reading new blog content published by other though leaders. Our goal with our weekly blog […]