by Greg Shuey | Jun 26, 2021 | Conversion Optimization, eCommerce
2022 is just around the corner, and at this point, almost everyone has some sort of eCommerce operation—whether it’s on Amazon or through your own website. Most businesses have gotten savvy enough to use Facebook and Google Ads, while also tapping into the power of...
by Sean Sweeney | Jul 16, 2020 | Conversion Optimization, eCommerce
We all have desired actions we want our customers to take. This act is called a conversion, and it is the number one most important metric to monitor and optimize for an ecommerce website. Conversion rates indicate revenue growth and stability. In the current...
by Anthony Christie | Nov 1, 2017 | Conversion Optimization, eCommerce
Tweak your Paid Search Ads Something to consider is the mindset change that consumers undergo this time of year. More than any other time of the year, customers are seeking you out online. Or at the very least, they’re open to new products in the market. For example,...
by Greg Shuey | Oct 10, 2017 | Conversion Optimization, eCommerce, Inbound Marketing
The holiday season is right around the corner. As an eCommerce business, you’ve likely been thinking about the holiday shopping season since early summer. According to the National Retail Federation, the holidays can represent up to 30% of retailers’ annual sales. If...
by Dakota Williams | Aug 24, 2017 | Conversion Optimization, eCommerce, Web
It’s 2017. By now, we all know how important good site design is, especially when it comes to reducing abandoned carts for eCommerce sites. However, creating an amazing site is never ending. As shopping habits change eCommerce merchants have to adapt their site design...
by Kirsten Metcalf | Jun 27, 2017 | Conversion Optimization, eCommerce
Based off average industry trends, it’s highly likely that your eCommerce store is only generating 1/3rd of the sales revenue it’s capable of. According to Shopify, 67.45% of all carts are abandoned before a customer finishes the sales process at your online store....
