by Greg Shuey | Feb 1, 2023 | Content Marketing
Content marketing for your e-commerce business should involve sharing and distributing content. If this isn’t a part of your marketing plan (or it’s not a prevalent part), now is the time to make a change. Where your content is being posted and shared is a...
by Greg Shuey | Jan 31, 2023 | Content Marketing
If content marketing is a part of your SEO plan, you need a content calendar. A content calendar documents things such as topics, ideas, publish dates, etc. Once you’ve built the calendar, you’ll want to share it with everyone on your content team and hold...
by Greg Shuey | Jan 30, 2023 | Content Marketing
How to Document Your Strategy Your content marketing strategy, much like the guidelines you set for your brand style, should be concise. You want to document it in a way that covers things that are likely to come up and explains your strategy well but also doesn’t...
by Greg Shuey | Jan 27, 2023 | Content Marketing
If you’ve been adding content to your website, you might be thinking that you’re all set. However, have you performed a content audit recently? It’s a practice that is critical to effective content marketing for your e-commerce brand. Making sure...
by Greg Shuey | Jan 26, 2023 | Content Marketing
Create a Content Marketing Strategy So now that we understand the purpose that content serves, let’s dive into how we can most effectively put together a content marketing strategy. Having a plan in place is crucial to your success in executing on your content...
by Greg Shuey | Jan 26, 2023 | Content Marketing
One of the keys to a robust marketing plan for your e-commerce business is content marketing. E-commerce content marketing can help you better connect with your audience, address FAQs, and ultimately improve the SEO for your e-commerce business. This is a huge win...
