“Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction.” That’s a small but powerful statement made by Justin Mares, co-author of the book Traction: A Startup Guide to Getting Customers. As an eCommerce business, you already have a well-thought out product, maybe even a few. But coming up with a quality…
The “humans vs. robots” plotline has long been a mainstay of the sci-fi genre. This clash of man versus machine doesn’t just happen in the movies however, it also plays out in the epic battle of UX vs SEO. There’s a common notion that UX designers keep end users in focus, while SEO professionals try to optimize websites based on…
Welcome to part 3 of our eCommerce Growth Series. If this is the first post you’re seeing you can check out part 1, How to Drive eCommerce Sales Using Pinterest, and part 2, How To Drive eCommerce Sales Using Facebook. In this post we’re going to talk about how we use Instagram to boost eCommerce sales. Any solid digital marketing…
You really only have two options to increase sales. Drive more traffic to your website or convert more of your existing traffic into paying customers. The next step to take is to get those customers to purchase again and become a loyal customer. This has more to do with your overall business model and how you differentiate your brand among…
Having a successful eCommerce store for both customers and search engines depends heavily on having a solid website structure. If you don’t, everything you don’t want to happen to your eCommerce site will—you’ll see drops in your online rankings, site traffic and ultimately sales. When I say site structure, or what some SEO folks also say as information architecture, I’m…
Digital marketing tactics change and evolve on a monthly or even daily basis it seems, but one thing has remained consistent for several years—content marketing. If done right, it is effective at helping businesses increase their organic search visibility through search engines. Here are just a handful of reasons why having a solid content strategy is important for eCommerce businesses:…
You need consumers to visit your website. But not just any consumers; you want high-quality customers who are going to convert into revenue. And the only way you’re going to get these types of customers is by practicing eCommerce SEO best practices that get you ranking on the first page of a search engine for target keywords and searches. Don’t…
Increasing sales is the No. 1 goal for all ecommerce sites. And while I agree that increasing sales is important, you can’t forget about your other company goals, like retaining loyal customers, engaging customers, growing brand awareness, becoming an authoritative voice and optimizing your buying process. The beauty of content marketing is that it can help you do all of…
Amazon is the largest online retail selling website and one of the most valuable global brands, valued at more than 69 million U.S. dollars. And it’s no head scratcher why we all use it. You can literally find everything you need on Amazon, from books and movies to toiletries, food, clothing and more. Why You Should Sell on Amazon There…
Content is quickly becoming one of the most influential and impactful tools for digital marketers. Good content educates, appeals to, and ultimately influences your customers. The Content Marketing Institute reported that in 2015 an astounding 86% of B2Bs (business-to-business) used content marketing, and of this percentage only 38% believed their content was effective. How is it that only 38% feel…
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