It isn’t unusual for businesses to use the same text across multiple websites. You may have the same product for sell on your own website, as well as a marketplace like Shopify or Amazon, and use the same description in each place. While this repeat content can be valuable to building a consistent brand message for each of the products…
Online ads are everywhere. The average consumer is exposed to thousands of brand messages every day, from ads displayed on their favorite web pages to sponsored content on social media. As a marketer, the sheer quantity of ads out there makes your job harder. In order for your online ads to get seen, get clicked, and turn into conversions, you…
Stryde has earned recognition as the top digital marketing company in Salt Lake City, according to a new report by B2B reviews firm Clutch. Recently, Clutch released its inaugural report of the top digital marketing, SEO, and branding companies across the U.S. According to their market research, which includes client reviews, experience, and market presence. Stryde ranked #1 for top…
With an eCommerce business, you have the opportunity to sell to customers all over the world. That’s great! But customers in different locations shop differently and have varying needs, so you’ll sacrifice potential conversions if you sell to them as if they are all the same. Enter, geo-targeting. Thanks to the power of the internet, you can use geographical targeting…
We live in an increasingly automated and technical world. More technology than ever available to help businesses connect with customers and automate processes, and competition is getting fiercer as companies continue to do more, faster. Even just a few years ago, marketing technology was something available only to huge companies with incomes to match, leaving small business owners to do…
Black Friday and Cyber Monday isn’t a sales event reserved for the big-box retailers. Everyone gets a shot at the massive pile of money spent in online stores during Black Friday and Cyber Monday, which rose to over $5 billion last year. Amazon will get its share, and so will Wal-Mart and Target. But there’s still plenty of money left…
You did it. You found some awesome influencers that match your brand and are recognized by thousands of followers that fit into your target audience. But are each of these influencers actually helping your influencer marketing campaign? Is each influencer getting the results—whether it’s a certain number of Instagram or Facebook likes per post or product purchases—you’d planned out? Your…
“Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction.” That’s a small but powerful statement made by Justin Mares, co-author of the book Traction: A Startup Guide to Getting Customers. As an eCommerce business, you already have a well-thought out product, maybe even a few. But coming up with a quality…
The “humans vs. robots” plotline has long been a mainstay of the sci-fi genre. This clash of man versus machine doesn’t just happen in the movies however, it also plays out in the epic battle of UX vs SEO. There’s a common notion that UX designers keep end users in focus, while SEO professionals try to optimize websites based on…
I’ve worked in content marketing for the better part of a decade now. From every company or agency I’ve been a part of, one aspect of marketing has been a constant – the need for a tightly-defined, concise target market. That’s an obvious need, especially to anyone at all familiar with eCommerce. Here’s the thing, though – defining your target…
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