All Posts By

TJ Welsh

Traction: Your Guide to Creating and Refining Your eCommerce Marketing Strategy

Traction: Your Guide to Creating and Refining Your eCommerce Marketing Strategy

By | eCommerce | No Comments

“Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction.” That’s a small but powerful statement made by Justin Mares, co-author of the book Traction: A Startup Guide to Getting Customers. As an eCommerce business, you already have a well-thought out product, maybe even a few. But coming up with a quality…

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UX best practices that are killing your SEO

UX Best Practices That Are Killing Your SEO

By | SEO, Web | No Comments

The “humans vs. robots” plotline has long been a mainstay of the sci-fi genre. This clash of man versus machine doesn’t just happen in the movies however, it also plays out in the epic battle of UX vs SEO. There’s a common notion that UX designers keep end users in focus, while SEO professionals try to optimize websites based on…

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How To Structure Your eCommerce Store for Search Engines

By | eCommerce, SEO | No Comments

Having a successful eCommerce store for both customers and search engines depends heavily on having a solid website structure. If you don’t, everything you don’t want to happen to your eCommerce site will—you’ll see drops in your online rankings, site traffic and ultimately sales. When I say site structure, or what some SEO folks also say as information architecture, I’m…

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eCommerce content marketing strategy

eCommerce Content Marketing: Define and Own a Content Strategy

By | Content Marketing, eCommerce | No Comments

Digital marketing tactics change and evolve on a monthly or even daily basis it seems, but one thing has remained consistent for several years—content marketing. If done right, it is effective at helping businesses increase their organic search visibility through search engines. Here are just a handful of reasons why having a solid content strategy is important for eCommerce businesses:…

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Ecommerce SEO for Google rankings

eCommerce SEO Guide to Rankings for Google

By | eCommerce, SEO | No Comments

You need consumers to visit your website. But not just any consumers; you want high-quality customers who are going to convert into revenue. And the only way you’re going to get these types of customers is by practicing eCommerce SEO best practices that get you ranking on the first page of a search engine for target keywords and searches. Don’t…

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10 Rules for Growing Ecommerce Sales with Content Marketing

By | eCommerce | No Comments

Increasing sales is the No. 1 goal for all ecommerce sites. And while I agree that increasing sales is important, you can’t forget about your other company goals, like retaining loyal customers, engaging customers, growing brand awareness, becoming an authoritative voice and optimizing your buying process. The beauty of content marketing is that it can help you do all of…

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How To Start Selling Your Apparel On Amazon

By | eCommerce | No Comments

Amazon is the largest online retail selling website and one of the most valuable global brands, valued at more than 69 million U.S. dollars. And it’s no head scratcher why we all use it. You can literally find everything you need on Amazon, from books and movies to toiletries, food, clothing and more. Why You Should Sell on Amazon There…

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Content Audit Header

The Content Audit Process

By | Content Marketing | No Comments

Content is quickly becoming one of the most influential and impactful tools for digital marketers. Good content educates, appeals to, and ultimately influences your customers. The Content Marketing Institute reported that in 2015 an astounding 86% of B2Bs (business-to-business) used content marketing, and of this percentage only 38% believed their content was effective. How is it that only 38% feel…

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