All Posts By

TJ Welsh

How To Structure Your eCommerce Store for Search Engines

By | eCommerce, SEO | No Comments

Having a successful eCommerce store for both customers and search engines depends heavily on having a solid website structure. If you don’t, everything you don’t want to happen to your eCommerce site will—you’ll see drops in your online rankings, site traffic and ultimately sales. When I say site structure, or what some SEO folks also say as information architecture, I’m…

Read More
eCommerce content marketing strategy

eCommerce Content Marketing: Define and Own a Content Strategy

By | Content Marketing, eCommerce | No Comments

Digital marketing tactics change and evolve on a monthly or even daily basis it seems, but one thing has remained consistent for several years—content marketing. If done right, it is effective at helping businesses increase their organic search visibility through search engines. Here are just a handful of reasons why having a solid content strategy is important for eCommerce businesses:…

Read More
Ecommerce SEO for Google rankings

eCommerce SEO Guide to Rankings for Google

By | eCommerce, SEO | No Comments

You need consumers to visit your website. But not just any consumers; you want high-quality customers who are going to convert into revenue. And the only way you’re going to get these types of customers is by practicing eCommerce SEO best practices that get you ranking on the first page of a search engine for target keywords and searches. Don’t…

Read More

10 Rules for Growing Ecommerce Sales with Content Marketing

By | eCommerce | No Comments

Increasing sales is the No. 1 goal for all ecommerce sites. And while I agree that increasing sales is important, you can’t forget about your other company goals, like retaining loyal customers, engaging customers, growing brand awareness, becoming an authoritative voice and optimizing your buying process. The beauty of content marketing is that it can help you do all of…

Read More

How To Start Selling Your Apparel On Amazon

By | eCommerce | No Comments

Amazon is the largest online retail selling website and one of the most valuable global brands, valued at more than 69 million U.S. dollars. And it’s no head scratcher why we all use it. You can literally find everything you need on Amazon, from books and movies to toiletries, food, clothing and more. Why You Should Sell on Amazon There…

Read More
Content Audit Header

The Content Audit Process

By | Content Marketing | No Comments

Content is quickly becoming one of the most influential and impactful tools for digital marketers. Good content educates, appeals to, and ultimately influences your customers. The Content Marketing Institute reported that in 2015 an astounding 86% of B2Bs (business-to-business) used content marketing, and of this percentage only 38% believed their content was effective. How is it that only 38% feel…

Read More
Setting Goals for Digital Marketing in Universities

Digital Marketing for Universities: Goal Setting & Strategy

By | Inbound Marketing | No Comments

In this installment of our Digital Marketing for Universities series, we’re going to tackle goal setting. Setting goals seems like a simple enough task, right? For some it is, but for most of us, being able to set challenging yet attainable organizational goals over and over again doesn’t come naturally; it’s an acquired skill. It takes practice, persistence, focus, creativity…

Read More
STRYDE | 25 Things the “Digital” CMO Must Know

25 Things the “Digital” CMO Must Know

By | Inbound Marketing | No Comments

Throughout the years, the role of Chief Marketing Officer has evolved tremendously. From concerns limited to traditional, one-way, broadcast media to new challenges involving entirely new, uncharted channels. These uncharted channels require a new captain. Enter the “digital” CMO. The “digital” CMO must not only be able to craft a compelling marketing message, but also spark and foster meaningful conversations….

Read More
STRYDE | Driving Quality Leads From Your Blog Content

Driving Quality Leads From Your Blog Content

By | Content Marketing | No Comments

As a content marketer, one of your main focuses when creating content needs to be on lead generation. When deciding what the goals of your content marketing strategy are, lead generation should be toward the top of your list. Your blog content should be generating quality leads into your marketing funnel, as well as building trust with your customers, increasing…

Read More