Laurel is a member of the executive team at Stryde. She’s been doing digital marketing for businesses for 10 years. Two years ago, she started set up her own ecommerce business selling baby gowns and knows the struggles of a small business owner. She loves talking about digital marketing, content, SEO, and conversion rate optimization.
Migrating a site to an updated design, theme or platform can positively impact your organic rankings and traffic — but if done poorly, it can have the opposite effect. Usually, the negative impact is
Looking to run a successful Facebook retargeting ad? Consider exploring advanced Facebook retargeting campaigns using UTM parameters. Facebook ads can provide substantial traffic and conversions for your company when properly optimized. Yet when
Gone are the days when price and product alone dictated consumer loyalty. Today, customers crave more than just a transactional experience—they seek personalized interactions, prompt assistance, and exceptional service at every touchpoint. Understanding
Email marketing is an important tool that e-commerce businesses can use to connect with their customers while driving sales. However, sending the same generic email to your entire email list is no longer
Email marketing is an incredibly powerful tool that enables you to retain customers and increase their lifetime value. Developing an executing an email marketing strategy is one way to unlock a new phase
Email marketing is a critical piece of your overall e-commerce growth strategy and lets you reach out to your customers and prospects directly, promote your products and services, and drive sales. While many
With so many options available to consumers when spending their hard-earned money, the experience they have when interacting with your business can make all the difference. One of the most important tools for
YouTube has become a powerful platform for content creators and businesses to reach their target audience. With over 2 billion monthly active users, YouTube is one of the largest search engines, making it
E-commerce product pages are a vital part of the sales funnel and overall digital marketing strategy. Unfortunately, they are often overlooked or low on the priority list of things to work on and
E-commerce businesses understand there are vast amounts of revenue that can be generated through effective email marketing techniques. One of the most effective ways to improve email marketing performance is through the proper
When it comes to marketing your ecommerce business and helping it grow at an accelerated rate, you have to get creative in ways you generate more revenue from your customers. Upselling and cross-selling
E-Commerce businesses are executing SMS marketing strategies that help increase customer retention. SMS marketing, or text message marketing, is direct communication between the business and the prospective buyer. This form of communication is
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