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What Role Does Your Ad Creative Play in Getting Conversions?

What Role Does Your Ad Creative Play in Getting Conversions?

by Anthony Christie | Aug 18, 2022 | eCommerce

It might seem like a no-brainer to say that advertisements play a big role when it comes to sales. However, have you ever really thought about what goes into the creative side of advertising? Countless hours of research, brainstorming, writing, creating, and editing...
Return on Ad Spend – What Does ROAS Really Tell You?

Return on Ad Spend – What Does ROAS Really Tell You?

by Anthony Christie | Jun 30, 2022 | eCommerce

If you’re a newbie to paid advertising (Facebook ads, Google ads, Pinterest ads, YouTube ads, Tiktok ads, etc.) ROAS, you’re in the right place. Finding out what it actually is and how it can influence your site metrics is important. However, it can be complicated as...
How To Leverage Video To Improve Your Paid Social Media Campaigns

How To Leverage Video To Improve Your Paid Social Media Campaigns

by Anthony Christie | Feb 7, 2020 | Social Media

If you’ve been on social media lately (most likely you have—within the past hour), you’ve probably noticed that paid ads have become more prevalent than ever. Internet gurus like Niel Patel have been preaching about this trend since 2018, predicting that the social...
How to Set Up Facebook Dynamic Product Ads

How to Set Up Facebook Dynamic Product Ads

by Anthony Christie | Mar 2, 2018 | eCommerce, Social Media

Nowadays it seems that no matter what people are doing, ads are being thrown at them left and right. As a businessperson, you know ads are important. You need ads to get your business name out there or to market a new product or upcoming sale. Unfortunately, many...
4 Ways to Drive More Traffic to your Site for Black Friday/Cyber Monday

4 Ways to Drive More Traffic to your Site for Black Friday/Cyber Monday

by Anthony Christie | Nov 1, 2017 | Conversion Optimization, eCommerce

Tweak your Paid Search Ads Something to consider is the mindset change that consumers undergo this time of year. More than any other time of the year, customers are seeking you out online. Or at the very least, they’re open to new products in the market. For example,...
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