by Anthony Christie | Aug 18, 2022 | eCommerce
It might seem like a no-brainer to say that advertisements play a big role when it comes to sales. However, have you ever really thought about what goes into the creative side of advertising? Countless hours of research, brainstorming, writing, creating, and editing...
by Anthony Christie | Jun 30, 2022 | eCommerce
If you’re a newbie to paid advertising (Facebook ads, Google ads, Pinterest ads, YouTube ads, Tiktok ads, etc.) ROAS, you’re in the right place. Finding out what it actually is and how it can influence your site metrics is important. However, it can be complicated as...
by Anthony Christie | Feb 7, 2020 | Social Media
If you’ve been on social media lately (most likely you have—within the past hour), you’ve probably noticed that paid ads have become more prevalent than ever. Internet gurus like Niel Patel have been preaching about this trend since 2018, predicting that the social...
by Anthony Christie | Mar 2, 2018 | eCommerce, Social Media
Nowadays it seems that no matter what people are doing, ads are being thrown at them left and right. As a businessperson, you know ads are important. You need ads to get your business name out there or to market a new product or upcoming sale. Unfortunately, many...
by Anthony Christie | Nov 1, 2017 | Conversion Optimization, eCommerce
Tweak your Paid Search Ads Something to consider is the mindset change that consumers undergo this time of year. More than any other time of the year, customers are seeking you out online. Or at the very least, they’re open to new products in the market. For example,...