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Conversion Optimization

The Simple Road To Conversion

By | Conversion Optimization | No Comments

conversion optimizationMany website owners don’t have the slightest clue on how to convert more of their website traffic into paying customers. Some will create a website, throw up some content, and hope for the best, while others scrutinize every single detail and test every variable they can.

My first example represents a very unintelligent way of building an online business (DON’T DO IT!!!) and my second example is often times a little too extreme for the average business. In today’s post, I want to walk you through a very simple thought process on how to increase engagement and conversions for your website.

First Impression

Everyone knows how important first impressions are and it’s no different on the web. Your visitors are going to judge your business on what they see in the first few seconds of being on your site and then on the content you have to offer them. If you are seeing high bounce rates, have someone (preferably in your target audience) not familiar with your website take a look at it and provide you with feedback.

Maximize Every Second Your Have Their Attention

Most internet users these days have relatively short attention spans so it’s imperative to the success of your website to maximize every second you have your visitors attention. When people come to your website looking for a solution to their problem, they want to quickly learn about your company and how you can fix their problem. If they cannot see the solution they are seeking in a matter of a few seconds, chances are, they are gone and won’t be back at a later time.

Earn The Second Click or Visit

It doesn’t matter how interesting your company may be, if you can’t provide a simple solution to your customers problems, they will look for someone who can. To earn a second click or visit at a later time, make sure that it is clear what your visitors need to do next and make it easy for them to take action. You should also make sure that you have your information in several different formats, since everyone consumes information differently. You should provide videos, whitepapers, infographics, etc to keep them engaged and coming back for more.

Call To Action Close

Face it, no one is going to take action without you inviting them to do so. Download this whitepaper, join our mailing list, upgrade your product to include this, and others. A crucial part of increasing conversions is to deliver the right call to action close, so make sure to test several variations until you get one that really speaks to your audience.

Build The Relationship

Lastly, you need to work on building a relationship with your customers. No business in their right minds should ever expect their customers to make one purchase from them. They should be purchasing over and over again. So how do you build relationships? First, follow the four steps mentioned above. Second, make sure that they can see the value in what you have to offer them. Third, keep in close communication via newsletters and fourth, keep inviting them to take action.

So there you have it. Increasing website conversions isn’t rocket science, it’s being a smart business person and putting yourself in your customers/potential customers shoes. Do you have any other simple tips to help increase engagement and conversions? If so, please share in the comments section below.

Image via www.someecards.com

5 Mobile Optimization Strategies You Can’t Afford To Ignore

By | Conversion Optimization | No Comments

mobile-optimizationI don’t know about you, but I’m plugged into mobile technology from the moment I get up in the morning, until the moment I go to bed. I rely on my iPhone and iPad to help me in almost everything I do, including finding addresses and phone numbers for businesses to figuring out where the nearest Chick-fil-a is and how to get there as quick as possible. I know that mobile technology plays a huge role in each of our lives and because of that, it’s becoming critical to the success of businesses to get on board with mobile optimization.

It’s true when marketers say that if you are ignoring mobile, you are losing visibility and losing market share. In today’s post, I wanted to address five mobile optimization strategies that your business can’t afford to ignore. Before we jump in, I want to clarify that when I say mobile optimization, I am not referring to building and optimizing a mobile website. I am talking about optimizing your business to be found through mobile usage. Let’s get started!

Responsive Web Design

First and foremost, having a website that is easily accessible (and usable) from any mobile device is critical to the success of your business. Five years ago, this was accomplished by developing a “mobile version” of your website that would be served to you if you were on a mobile device. Today, mobile versions are out and responsive design is in.

For those who are unfamiliar with responsive web design, to put it simply, the website and each design element is resized based on the width of the browser. It doesn’t matter if you are viewing a site on a 24′ Thunderbolt monitor, or an iPhone, the site will resize and be easy to use. This is just the first thing you need to do to get your business optimized for mobile.

For more information about responsive web design, here’s a great beginners guide.

Maps Optimization

The second thing you need to do to get your business optimized is to make sure that you have your Google+ Local Page (Google Map) and your Bing and Yahoo maps set up and optimized properly. If you’ve run any local search queries on a mobile device (city name electrician), they are triggering maps results and if your map isn’t set up or optimized, you are losing potential revenue.

We’ve written about setting up your Google+ Local Page, however, David Mihm has written extensively on the topic of maps optimization, you can check out his blog here for other optimization tips.

Social

The third way to optimize your business for mobile is to get social! Social media consumption continues to grow every day and more people are using services like Yelp and Foursquare to find new places to eat and shop. They are also turning to their friends on Twitter and Facebook for recommendations. The goal here is to have a presence wherever your potential customers are, so be strategic about it. First understand who your customers are and then where and how to reach them.

Siri

The fourth way to get your business optimized for mobile is to get serious about Siri. Yup, you heard right… Siri! As the demand for devices powered by iOS continues to grow, so will Siri usage. I use Siri daily and I’m positive that millions of other users do as well.

Since Siri is so new, marketers are still testing and figuring out how to optimize to show up higher in the returned results. Matt Siltala of Avalaunch Media has led the charge with testing and teaching the rest of us how to optimize for Siri and from his research, it seems as though results returned from Siri are highly correlated with Yelp data. Instead of rehashing everything from Matt’s amazing presentation at SMX East last year, here’s a link to his slide deck. You’re welcome!

App Development

The fifth and last way to get your business optimized for mobile is to develop a mobile app. I put this one last because it may not be reasonable for many businesses, but when it does make sense, you should develop one and push it to your customers. Having a mobile app is not only perfect for increasing your stickiness and growing your customer lifetime value, but to also attract new customers.

So there you have it. These are our top five business optimization strategies to help you grow your revenue through mobile usage. Please share with us any comments or questions you might have in the section below.