Many website owners don’t have the slightest clue on how to convert more of their website traffic into paying customers. Some will create a website, throw up some content, and hope for the best, while others scrutinize every single detail and test every variable they can.
My first example represents a very unintelligent way of building an online business (DON’T DO IT!!!) and my second example is often times a little too extreme for the average business. In today’s post, I want to walk you through a very simple thought process on how to increase engagement and conversions for your website.
Everyone knows how important first impressions are and it’s no different on the web. Your visitors are going to judge your business on what they see in the first few seconds of being on your site and then on the content you have to offer them. If you are seeing high bounce rates, have someone (preferably in your target audience) not familiar with your website take a look at it and provide you with feedback.
Maximize Every Second Your Have Their Attention
Most internet users these days have relatively short attention spans so it’s imperative to the success of your website to maximize every second you have your visitors attention. When people come to your website looking for a solution to their problem, they want to quickly learn about your company and how you can fix their problem. If they cannot see the solution they are seeking in a matter of a few seconds, chances are, they are gone and won’t be back at a later time.
Earn The Second Click or Visit
It doesn’t matter how interesting your company may be, if you can’t provide a simple solution to your customers problems, they will look for someone who can. To earn a second click or visit at a later time, make sure that it is clear what your visitors need to do next and make it easy for them to take action. You should also make sure that you have your information in several different formats, since everyone consumes information differently. You should provide videos, whitepapers, infographics, etc to keep them engaged and coming back for more.
Call To Action Close
Face it, no one is going to take action without you inviting them to do so. Download this whitepaper, join our mailing list, upgrade your product to include this, and others. A crucial part of increasing conversions is to deliver the right call to action close, so make sure to test several variations until you get one that really speaks to your audience.
Build The Relationship
Lastly, you need to work on building a relationship with your customers. No business in their right minds should ever expect their customers to make one purchase from them. They should be purchasing over and over again. So how do you build relationships? First, follow the four steps mentioned above. Second, make sure that they can see the value in what you have to offer them. Third, keep in close communication via newsletters and fourth, keep inviting them to take action.
So there you have it. Increasing website conversions isn’t rocket science, it’s being a smart business person and putting yourself in your customers/potential customers shoes. Do you have any other simple tips to help increase engagement and conversions? If so, please share in the comments section below.
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