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strategy Archives - STRYDE

Defining and Setting Revenue Targets For Your eCommerce Business

By | eCommerce, Inbound Marketing | No Comments

Setting goals seems like a simple enough task, right? Setting goals is easy for some, but for most of us eCommerce business owners, being able to set challenging (yet attainable) organizational goals over and over again doesn’t come naturally; it’s an acquired skill. It takes practice, persistence, focus, creativity and lots of fine-tuning. So how do you set challenging, attainable…

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Adaptive Content- The Latest Adaptation of Content Marketing?

By | Content Marketing | No Comments

While the technology support can be a little slow to evolve, content marketing strategies and techniques are taking new shapes to identify the ideal target audience and to guide customers through a shortened sales cycle. Adaptive content offers an edge to the creation and distribution parts of the process. This content strategy is designed to support meaningful, personalized interactions across all channels. Moreover,…

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Social Media and Being Genuine

By | Social Media | No Comments

If you scrape the surface of Twitter, you’ll find countless articles with the with headlines proclaiming “7 Social Tips You Need!” and “If You’re Not Doing *This* You’re Failing At Social!” Overwhelming right? Even worse, after reading these articles rarely does anyone come away away with any sense of relief, or, “Wow, that was so helpful and enlightening!” Content, consistency,…

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