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storytelling Archives - STRYDE

The Science of Storytelling [Infographic]

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I came across this fantastic infographic posted by Kapost yesterday and felt it was right in line with our blog post from yesterday about storytelling and content marketing. The main points of the graphic are as follows: Stories Trump Logic – Persuasion is most effective when people are “transported” to another place using a story. Language Is Powerful – When…

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STRYDE | How To Structure Writing To Evoke Emotion 3

How To Structure Writing To Evoke Emotion

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We recently caught the redecorating bug around the Stryde office. Bare white walls are now covered with scores of decals. Including our mission statement and a collection of our favorite quotes. Inspiration should be all around you, right? One of my favorite quotes we’ve stuck on the wall is this: “Good stories and storytelling last forever.” So, I got to thinking…

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