I came across this fantastic infographic posted by Kapost yesterday and felt it was right in line with our blog post from yesterday about storytelling and content marketing. The main points of the graphic are as follows: Stories Trump Logic – Persuasion is most effective when people are “transported” to another place using a story. Language Is Powerful – When…
Last week at a marketing event, one of the presenters showed a BMW commercial and a line from that commercial really stuck out to me. It was something I already knew, but for some reason the reminder really hit me and has stayed with me. That line, paraphrased a little bit by me, said, “What you make consumers feel is…
We recently caught the redecorating bug around the Stryde office. Bare white walls are now covered with scores of decals. Including our mission statement and a collection of our favorite quotes. Inspiration should be all around you, right? One of my favorite quotes we’ve stuck on the wall is this: “Good stories and storytelling last forever.” So, I got to thinking…
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