Planning Your Back to School Social Media Push

second-largest seasonal shopping period of the year, following winter holidays. With “back to school,” “school supplies,” and “back to school sales” being top search terms from 2013, this is not the time of year to overlook and skip out on the potential opportunities....

Social Media and Being Genuine

almost always come across as disingenuous: Not interacting with followers through comments, questions, mentions, etc. Relying solely on scheduled posts Posting the same exact content over and over again “Always Be Closing” mentality Being genuine is a tactic that all...