The Ultimate Guide To Performance Max Campaigns

The Ultimate Guide To Performance Max Campaigns

One of the ways a new e-commerce business can start driving sales relatively quickly is through Performance Max Campaign ads. Google Ads has replaced their Smart Shopping Ads with Performance Max campaigns to provide improved automation and targeting.  Performance Max...

Five Killer Tips for Optimizing Product Listing Ads

Product Titles Long story short, product titles indicate the search queries that your products are likely to show up for. When putting together your product titles, you should put some real time and effort into giving them a title that is not only descriptive of the...

Introduction To Product Listing Ads (PLAs)

Through their product listing ad program, they allow merchants to submit their product feeds that are then displayed within a ‘sponsored’ section on the search engine results pages. Since the launch of this program, a recent study by Kenshoo found that on average,...